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Press background on VLCC
Company profile
Founded by Mrs. Vandana Luthra and Mr. Mukesh Luthra as a beauty and weight management services centre in 1989, the VLCC group was incorporated in 1996 and is among the first multi-outlet corporate operations in the Skincare, Beauty & Wellness Industry in India. Since inception, the VLCC Group’s mission has been to transform lives by making Skincare, Beauty and Wellness accessible to all. In over 34 years of operation, the VLCC brand has become synonymous with Skincare and Beauty in Indian households.
 Recent press releases
VLCC Ropes in Tamannaah Bhatia to be the Face of their Iconic Range of Facial Kits

VLCC, the pioneer in Beauty and Wellness industry and India’s Facial Expert, has roped in Tamannaah Bhatia to be the brand ambassador for its facial kits.
 
Tamannaah Bhatia - The new face for VLCC facial kits
 
VLCC, a homegrown brand, has over 30 ye... (more)
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VLCC to Acquire Ustraa, India's leading D2C Men's Grooming Brand Through a Strategic Merger

Acquisition marks VLCC’s foray into Men's Grooming segment and enhances new age digital commerce and product innovation capabilities for the platform.
Founders Rahul Anand and Rajat Tuli to continue to spearhead Ustraa's growth and drive VLCC's direct to consumer play.... (more)
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Indian Medical Association Recommends Weight Management and Wellness Programs of VLCC

In a first in the fast-growing Wellness services segment in India, the Weight Management and Wellness Programmes of leading Beauty & Wellness brand, VLCC now has the “Weight Management and Wellness Program Recommended By Indian Medical Association” (IMA) stamp. This was announced by... (more)
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On Children's Day, VLCC Embarks Anti Child-Obesity Campaign

Wellness and beauty services brand VLCC Founder Vandana Luthra announces a campaign launch for awareness regarding child obesity on the occasion of children’s day. She met en-number of children at the streets of Nariman Point, Mumbai today and gave them gifts.
 
V... (more)
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VLCC Boosts Commitment to Fit India, Launches Anti-Obesity Campaign

VLCC has announced the launch of its annual public awareness campaign against Obesity. The 26-day Anti-Obesity Drive was kick-started by Mrs. Vandana Luthra, Founder, VLCC Group, today and will culminate on November 26, which VLCC has been observing annually as Anti-Obesity Day, since 2001.
... (more)
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VLCC Wellscience Further Expands its Footprint in Nutraceutical Business; Retailing through Direct Selling

Leading Wellness & Beauty services and products brand, VLCC has strengthened its presence in the Nutraceuticals domain with the launch of Family Fit Protein Heath Powder though its direct selling company, VLCC Wellscience. The product was launched today by legendary sportsman, cricketer Kapil D... (more)
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