In the digital space, cookies have been one of the most important sources of tracking & targeting users for digital advertising for decades. However, in January this year, Google announced the phasing out of support for third-party cookies in Chrome within two years. To understand the implications of the step, digital advertising solutions company, Aroscop surveyed 450 industry leaders representing brands, advertisers, publishers, and technology providers in India.
To gauge the market outlook and consumers' sentiments pertaining to four key verticals - Gold (Jewellery), Consumer Electronics, Automobile (two-wheelers), and Apparel, Aroscop conducted intensive pan-India studies and released reports based on responses from thousands of individuals.
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Aroscop, a leading advertising platform backed by data science technology, organized an online event in partnership with Ad:Tech to address the key concerns of today’s advertisers regarding usage of third-party data and cookies. The event titled “Mobilizing 1st Party Data for Programmat... (more)
In the digital space, cookies have been one of the most important sources of tracking & targeting users for digital advertising for decades. However, in January this year, Google announced the phasing out of support for third-party cookies in Chrome within two years. To understand the implicati... (more)
