SUGAR Cosmetics, a cult-favourite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand ships its bestselling products in Lips, Eyes, Face, Nails & Skin categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 10,000+ retail outlets as of 2020 across 130+ cities and a mission of reaching the doorstep of every makeup user in the country.
SUGAR Cosmetics, India’s leading omnichannel beauty brand and a cult favorite amongst Gen Z and Millennial consumers, marked the festive season with a heartwarming TVC featuring the Bengali superstar, Prosenjit Chatterjee along with leading actors Tonni Laha Roy, Diya Mukherjee, and Aratrika ... (more)
Donned in a dreamy lehenga and feeling ecstatic, your wedding day is the most special day of your life. For you to look and feel your best on your big day, SUGAR Cosmetics has carefully curated a very special limited edition ‘SUGAR x Made in Heaven’ makeup kit in collaboration with Amaz... (more)
SUGAR Cosmetics (“SUGAR”), one of India’s largest omnichannel beauty companies and a cult favourite amongst Gen Z and Millennial consumers, today announced the close of its USD 50 million Series D fundraise led by the Asia fund of L Catterton, the largest global consumer-focu... (more)
SUGAR Cosmetics - one of the fastest-growing premium beauty brands of the country launched their latest campaign coined as #BoldAndFree featuring actress, Taapsee Pannu on Wednesday, 22nd September.
Vineeta Singh, CEO & Co-founder, SUGAR Cosmetics with Bollywood cele... (more)
SUGAR Cosmetics, one of India's fastest-growing beauty brands has launched their first-ever product collaboration, an invincible and super awe-inspiring SUGAR X WONDER WOMAN collection after acquiring the rights from Warner Bros. Media for a period of 1 year from the launch.
The year 2021 is off to a strong start for digital-first beauty player SUGAR Cosmetics as they announce a $21 Million (INR 153 Cr) Series C funding round led by Elevation Capital (formerly, SAIF Partners), with existing investors A91 Partners, India Quotient participating and strategic venture debt... (more)
