RB (formerly known as Reckitt Benckiser) has a vision of a world, where people live healthier and live better. Our Power Brands - Dettol and Harpic, have stood for hygiene and sanitation over the years and have been ranked amongst the most trusted brands in the country.
In the last decade, we have reached out to millions of children and mothers to raise awareness around hygiene and sanitation. However, in a country where 53% of the population does not have access to a toilet, and over 120 thousand children under the age of 5, annually, die from Diarrhoea, there is an increased need in the intensity of our initiatives.
The program intervenes in the first 1000 days of the child’s life and has created a substantial impact through enterprising solution created for woman and by the woman.
The program has created impact year by year by offering solutions on creating sustainable change in health and h... (more)
With an aim to making holistic good health for all Indians a common goal, India’s longest running and most credible social initiative for health is back for year 9 This campaign has been acknowledged by Prime Minister Narendra Modi for its impact on public awareness on health and hygiene. (more)
Seven women-motorcyclists navigated 1591 Kms through Delhi-NCR, Gwalior, Indore, Nandurbar and Amravati spreading the message of hygiene and nutrition to approx. 57,112 mothers
The rally outreached about 52 health-workers, 14 district-authorities, 3 MP-MLA-Vice Chancellor, 80 mothers an... (more)