Founded by Sandeep Deshmukh, Shitiz Bansal and Saurabh Nigam in 2016, ElasticRun has built a highly scalable national distribution network which gives large businesses instant access to the rural kirana shops. Through its tech enabled shared economy model, ElasticRun customers gain large scale and low-cost distribution to the traditionally untapped rural market, thereby significantly increasing their reach and access. India has over 12 million kirana shops across the country. Ten million of these are in rural markets, where sales are expected to grow to US$600 billion over the next few years.
ElasticRun announces the appointment of Shailendra Narang, as Director, Kredit Business. In this role, Shailendra will be responsible for building the rural credit business, bringing in solutions focused on improving the credit access for the underserved and unbanked rural kirana merchants.
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