A century ago, Arthur C. Nielsen borrowed $45,000 to start a business that would test the quality of conveyor belts and turbine generators. With each technological advancement and through each new era of business, Nielsen marked the passage of time with trustworthy reporting and the relentless pursuit of truth.
BASES, a NielsenIQ business, has released the findings of their latest study that highlights how open consumers are to new business models in the durables and electronics industry in India and other countries post the pandemic.
With the objective to understand how durable goo... (more)
BASES, a NielsenIQ business, has released the winners of the highly anticipated ‘BASES Top Breakthrough Innovations’ 2021 awards, its annual list of successful innovations by brands across India along with exclusive details enshrining winners’ strategies and how they conceived the... (more)
