DIXCY was founded in 1982 by Shri Prem Prakash Sikka, with a vision to create a strong brand that caters to all the segments in the hosiery market. With the drive to create innovative products that are economically priced, DIXCY has evolved from being an innerwear brand to a lifestyle brand over the last 32 years.
The latest technology and production units have given the quality and quantity a boost, with over 5,00,000 pieces being produced a day which are then distributed across 1,20,000 stores. This along with soaring popularity through celebrity endorsement with the style icon Salman Khan has made DIXCY one of the most successful Innerwear brands in India.
Modenik Lifestyle, today, announced a new brand identity for its men’s essential clothing (innerwear, thermals and casual wear) brand Dixcy Scott. The new identity is complemented by innovations in both product and packaging that aim to capture a new age consumer across the value chain of eco... (more)
