Mahindra First Choice Wheels is a dominant player in the Indian used vehicle eco system providing products and services to cater to the needs of retail and wholesale customers utilizing its “on-the-ground” and “in-the-cloud” capabilities.
The company’s business model is based on 4 key building blocks:
Vehicle retail – Under the “Mahindra First Choice” brand name the company has created a unique franchisee driven business model and is on a mission to transform the way used cars are retailed in the country. The company has a network of 1200 plus outlets spread across 600 plus cities, which include metros, mini metros and smaller towns. The cumulative retail footprint under the Mahindra First Choice brand is over a million sq feet.(www.mahindrafirstchoice.com)
Vehicle auctions – The company is the market leader in the online auction space, having sold in excess of 3 lakh vehicles through the ‘eDiig’ auction platform (www.ediig.com). eDiig is a classic wholesale marketplace where multiple sellers and buyers compete in a transparent online environment. With over 20,000 registered buyers and sellers, eDiig aims to leverage its ‘True time bids’ solution, to seamlessly bridge the requirements of offline and online participants, thus enabling transparency and superior vehicle price discovery. eDiig Auctions take place across 1000 locations in India and over 85000 vehicles were sold through its platform in FY 17. With its mobile auction application eDiig Now, the company will provide buyers on-the-go auction and bidding services.
All these have made eDiig, India's most trusted Automobile Exchange Platform.
Vehicle inspections – Autoinspekt is a comprehensive used vehicle inspection and valuation service for lenders, dealers, OEMs and consumers. By combining the use of technology and assurance of physical inspection, Autoinspekt has built capabilities to service inspection and valuation needs across categories and purposes. (www.autoinspekt.com)
Vehicle pricing - Access to used car transactions data across retail and wholesale channels gave the company an opportunity to develop the IndianBlueBook.com, which is also referred to as IBB. Having started out as a used car pricing widget, Indianbluebook.com has transformed into a full-fledged online research platform for customers to buy and sell their car. (www.indianbluebook.com)
Mahindra First Choice Wheels (MFCWL) revenue for F17 crosses Rs. 100 crores. Transaction revenues grew 80%
Over 1.2 million inspections completed (over 200% growth), on the back of strong adoption of MFCWL’s Autoinspekt platform
The company ended the year with over 1,200... (more)
May 23, 2017 16:45 IST
Mahindra First Choice Wheels
India’s first organized platform for pre-owned electric cars offers customers a range of Certified used electric vehicles
Mahindra First Choice Wheels (MFCWL) and Mahindra Electric partner to develop ELEKTRICFIRST, a unique warranty program for pre-owned elect... (more)
Apr 09, 2017 14:15 IST
Mahindra First Choice Wheels
TVC SYNPOSIS
- When a customer buys a new car, he gets free services to be consumed in an interval of 2-3 years. In this free service period, he is generally carefree as he need not pay any charges to the workshop.
- Once the free service period is over, the customer ... (more)
Jan 22, 2016 15:00 IST
Mahindra First Choice Wheels
