mycity4kids started as a hyperlocal listings platform for children’s services in 2010 and is now India’s largest content and influencer platform for mothers, reaching out to more than 7.5 million mothers every month. The platform currently has 5500 bloggers who have written 40,000 blogs in English, Hindi and 5 more regional languages. It has also India’s first dedicated video channel for Mothers with close to 500 videos. The company has broken even and is expected to do Rs. 15 crores of revenue in FY17-18. Its revenue model is based on native blogs and video content and it works with 60 brands, including Nestle, Dettol, Pampers, J&J, Horlicks and Dove. ‘Momspresso’ is the platform of choice for Mothers in India.
Will focus on Mothers - as a parent and as a woman
Add new content categories such as Health and Fitness, Beauty and Fashion, Travel and Living, Recipes and Careers
Plans to increase revenue from Rs. 15 crores to Rs. 150 crores by 2021
