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American Express has launched its new 360° brand marketing campaign in India. The campaign called “Powerful Backing of American Express: Don’t Live Life / Don’t Do Business Without It” reflects new-age highly-integrated lifestyles and how American Express suppo... (more)
“Live Life” survey by American Express and research firm Morning Consult points to a global trend of deep integration of work with life
Despite the benefits of technology, nearly half the respondents in India want “mobile-free” time
American Express has launched Online Fab Fest - a mega deal festival to beat the heat this season. The promotion targeted at online shoppers provides exciting offers on India’s favourite shopping portals. American Express cardmembers can avail up to 25% discount on their everyday transactions... (more)
Enhanced coverage by adding nearly 1,80,000 new merchants*
Partnerships drove growth in new merchant adoptions across tier II markets and destination cities
American Express, the world’s largest card issuer by purchase volume and the largest integrated ... (more)
37% Indian companies likely to spend more on travel and entertainment this year
40% feel Indian businesses are likely to invest more than last year in improving in improving administrative process efficiency
90% senior finance executives say improving cash and working-capital ... (more)
