Auric, an All-Natural, Anti-Ageing Beverage Brand empowering to lead a healthier life, was founded in January 2017. Auric which comes from the latin word for Gold is creating a disruption in the Functional foods space with launch of world's first complete Anti-Ageing Beverage based on the principles of Ayurveda. Since Skin is just a reflection of what is happening inside Mind and Body, Auric has made three 100% Natural and Low Calorie beverages – one each for Mind, Body and Skin. Auric come from a team of more than 100 years’ experience across different functions and categories in FMCG.
The company is led by Deepak Agarwal, an alumnus of IIT Delhi with more than 8 years’ experience with Unilever in India and abroad. The healthy hydration product uses the credibility of Ayurveda and coconut water to deliver contemporary benefits to modern consumer. The company’s vision is to create a society of healthy bodies, serene minds and meditative souls enjoying the natural ingredients found on earth. The company’s mission is to serve spiritual nutrition to take good care of billions of mind/body/soul throughout the day (through what they eat or drink).
Based on Modern science and trusted wisdom of Ayurveda, Auric is all set to create a disruption in the Functional Foods & Beverages market
The three blends – Mind Rejuvenation, Body Defence and Skin Radiance - have been crafted to meet contemporary lifestyle aspirations of H... (more)
