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North-Eastern States Witnessed the Highest Percentage of COD Orders (71 percent) this Festive Season: Increff's Report 2021 | ||
Bangalore, Karnataka, India Increff, a leading innovator of inventory optimization solutions for e-commerce, fashion, and retail brands, today launched its first-ever ‘E-commerce Festive Season Sales Report - 2021’. The findings are based on the fashion and apparel sales data of over 1.5 million ordesrs processed by Increff’s Warehouse Management System (WMS) during the Flipkart Big Billion Day (BBD) & Amazon Great Indian Festival sale this year.
The pandemic upended the retail industry in 2020, with many businesses either perishing or struggling to survive multiple lockdowns and other developments. However, with the gradual decrease in COVID cases, 2021 saw the Indian e-retail market grow by 25% despite a 2-month national lockdown and multiple prolonged disruptions in regional pockets over the year.* Increff’s E-commerce Festive Season Sales Report 2021 findings’ corroborated this fact that businesses were seen getting back on track with a higher revenue contribution from the top 20 cities in 2021 vis-a-vis 2020.
Speaking on the launch of the report, Anshuman Agarwal, Co-founder, Increff said, “Despite the pandemic’s large-scale disruptions, this year we observed the return of the festive cheer and delight that comes with shopping especially during the festive sales. Through this report, our aim is to instill a sense of confidence in e-tailers, especially those who have faced losses during the pandemic by showcasing that businesses across scales are bouncing back strongly more than ever now. We at Increff will continue to play the role of a catalyst in supporting the growth of Indian fashion & apparel businesses by equipping them with cutting-edge technologies like WMS to foster their growth.”
Other key findings from the report were:
About Increff Increff helps fashion brands & retailers optimize inventory and improve sales velocity by 2 to 3x via Assure and Iris platforms. Backed by Binny Bansal, Sequoia, and 021 Capital, Increff serves the likes of Aramex, Namshi, hummel, GAP, GANT, Landmark Group, Lenskart, Puma, Celio, Pepe Jeans, Levi’s, Calvin Klein, Tommy Hilfiger, Adidas, Vero Moda, Wincanton, Mango, Blackberry's, Amazon among others.
For more information, please visit www.increff.com.
*Reference: Bain & Company and Flipkart Report titled - How India Shops Online 2021 |
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