Policybazaar.com Ropes in Tisca Chopra and Pankaj Tripathi for a New Ad Campaign

Policybazaar.com (twitter handle: @policybazaar_in), India’s largest insurance website and comparison portal, has roped in actors Tisca Chopra and Pankaj Tripathi to launch a new health insurance campaign.The campaign aims at highlighting how access to health insurance can help people to avoid taking extreme measures when facing a medical exigency. Health Insurance can be used as a powerful protection tool against these unexpected events.

A still from Policybazaar.com’s new health insurance ad

The campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions. It is launched on digital media channel on 15^th January, 2018 and will go on air on 19^th January, 2018.

A still from Policybazaar.com’s new health insurance ad

Speaking on the launch, Mr. Dhruv Sarin - Head of Health Insurance, Policybazaar.com said, “The medical inflation in India is increasing at an alarming rate, owing to higher medical bills. Roughly around 70% of medical expenses are borne out of pocket in India. Moreover, the health insurance penetration in India is abysmally low. Through the campaign, we are pushing customers to realise the immediate need of buying health insurance to safeguard against any unforeseen medical events.

As per the survey conducted by the National Sample Survey Organisation from January 2013 to June 2014, 1 out 5 people did not have sufficient corpus to pay their medical expense and had to borrow money from friends or family,” he added.

Mr. Sai Narayan - Associate Director and Head of Marketing, Policybazaar.com added, “With the rise in number of lifestyle and environmental diseases, it is very important to invest in a good health insurance that covers most aspects of unexpected hospitalization. Not having health insurance or inadequate cover can leave you vulnerable. The cost of medical treatment either eats all the savings or people end up borrowing. Our new campaign focuses on how having a health Insurance will empower you to do the right things for your family.”

He further added, “In all our earlier campaigns, we have emphasized on the comparison before buying, however, with this campaign, we have gone one step ahead and tried to push the customers to buy an adequate health insurance policy. The campaign is mainly aimed at spreading awareness amongst first time buyers. Majboori Nahi, Health Insurance Chuniye is the creative rendition and the thought behind the campaign.”

The TV commercial starts with a contractor (actor Pankaj Tripathi) entering the cabin of an officer (actor Tisca Chopra) who is sitting on her desk, signing files. Contractor and his assistant sit on the chair and the lady officer says, “Fir aa gaye, tumhara tender nahi pass hone wala. The contractor then says, leave it madam. We are here to ask about your husband, we’ve heard he is not well. The lady says tomorrow is his operation. The contractor then says, medical expenses are brutal, and his assistant adds to his comment “5 lakhs”. Hearing this, the contractor gives his assistant a sign and the assistant grabs a box of the first-aid kit filled with cash and place it on the table, saying “help”. Then the contractor says, not for sweets but for medicines. To this, the lady takes a sigh and says, to avoid being compelled by illness, we had purchased health insurance from Policybazaar.com. She pushes back the money with her pen, saying thanks for the help and gets back to work. The contractor then asks his assistant in a whispering tone, she said Policybazaar? And his assistant replies, she is telling us to get-out.

Majboori Nahi, Health Insurance Chuniye - PolicyBazaar.com

YouTube Link:

https://youtu.be/TEToN-zuHfU

Creative Credits:

Policybazaar.com Marketing Team

Associate Director and Head of Marketing - Sai Narayan

Marketing Manager - Samir Sethi

Production House: K Silent Productions

Writer / Creative Director: Riazat Khan

Director: Anand Karir

Executive Producer: KC Pandey

About PolicyBazaar.com

PolicyBazaar.com is India's largest insurance marketplace. It has backing from a host of investors including the likes of Temasek, Tiger Global Management, True North, InfoEdge (Naukri.com), Premji Invest, besides investments from other PE funds and family offices. The portal started with a purpose to educate people on insurance products and has had a significant influence on how insurance is bought in India. It has helped in driving penetration of pure life insurance, health insurance and such products which were barely bought earlier.

From receiving traffic of 180,000 visitors in 2008, PolicyBazaar.com has come a long way and today hosts over 80 million visitors yearly and records sale of nearly 150,000 transactions a month. Currently, PolicyBazaar.com accounts for nearly 25% of India’s life cover, and over 7% of India’s retail health business. It accounts for roughly half of all internet based insurance purchase in the country, and is more than doubling annually.

The company has received several accolades in India and globally. The most noteworthy being recognized as India’s top and world’s leading “Fin Tech Innovator” by the Global consultancy firm, KPMG and venture capital fund, H2 Ventures for 2015 & 2016. It has won a range of awards, including The Financial Express “Best Fintech Marketplace”, The Economic Times “Best Corporate Brand”, Internet & Mobile Association of India (IAMAI) “Best Financial Website” for two years, and BML Munjal Award for “Excellence in Learning & Development” among the most notable ones in the last couple of years.