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Hiver Turns to Rhythm and Beats to Highlight its Unique Work Culture | ||
Bengaluru, Karnataka, India
Hiver, a Bengaluru-based SaaS startup, launched a music video highlighting their work-meets-play culture. The entire music video-including lyrics, vocals, instrumentals, and videography-has been created by Hiver’s in-house talent. The music video was shot in the Hiver office on the occasion of World Music Day and showcases the company’s non-formal work culture. The lyrics of the song place emphasis on Hiver’s value system - simplicity, and work-life balance, amongst others. It also talks about the brand’s journey so far and how Hiver is focused on building a world class product.
You can view the video here.
Speaking on creating the campaign, Charu Gupta, Director of Brand & Content Marketing, Hiver said, “At Hiver, we believe it’s important to learn more about and recognise the talents of our employees. Jamming sessions in the office have allowed them to pursue their passions outside of work, while still being at work. We have these sessions often and this time for World Music Day, the team has created an original song about the brand.”
About Hiver To know more, visit www.hiverhq.com. |
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