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OnePlus Emerges as Premium Android Smartphone Brand of Choice in India as per Techarc Premium Smart Tech SurveyIn the Android ecosystem, the brand also features in leading position among incumbent stalwarts in other product categories such as smart TVs, TWS earbuds and Smart Watch, defining premium smart tech | ||
Gurugram, Haryana, India In a study conducted by Techarc among the premium Android users, it was found that the trend towards building a smart tech lifestyle is getting stronger. Users are buying multiple devices with the smartphone being the hub, while smart TV, TWS Earbuds and Smart Watch, the other three key devices defining this lifestyle. There is also incremental increase seen in adoption of other smart home devices that are gradually adding to a holistic, smart, and premium experience.
Figure 1: Aspirational Premium Android Smart Tech Brands
Sharing the key insights, Faisal Kawoosa, Chief Analyst at Techarc said, “In the premium segment, overall experience and pedigree of the brand are as important as the features and specifications being offered. Over the years, OnePlus has balanced all these critical aspects well, earning itself the aspirational value within the Android ecosystem.”
“Today, premium users are willing to trust OnePlus in other devices like Smart TV and TWS Earbuds recognising its performance in smartphones. However, it should focus additionally on Smart Watch. Additionally, while Samsung maintains its incumbent stature, Xiaomi is a new entrant in the zone,” added Faisal.
The research further said that 2 out of every 3 premium users surveyed consider seamless connectivity among these devices extremely critical in delivering the desired experience. The premium users appreciate these devices being able to ‘talk’ to each other for which they should not be required to do a pro-level effort or buy some additional hardware / accessory. At the same time, the connectivity which is centred around smartphones should be extremely user friendly to leverage.
Figure 2: Premium Users connecting to other Smart devices
Key Highlights of the Report: Premium Smart Tech Lifestyle
Smartphones
Smart TV
TWS Earbuds
Smart Watch
About the Survey The survey administered through online mode was done about 1500 premium android users of 4 key smart tech products of smartphone, smart TV, TWS earbuds and smart watch. A structured questionnaire was designed to capture views from users owning a smartphone of Rs 25,000 or above. The study was conducted among fairly distributed sample representing a blend of socio-economic profile dwelling in metro (62%) and non-metro (38%) cities and towns. |
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