Public Relations Tools and Activities
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Purpose Over Promotion: The Rise of ESG Storytelling in PR
In boardrooms across the world, a new question is beginning to eclipse the familiar discussions about quarterly growth and market share. It is a deceptively simple one: what does this company stand for? For decades, public relations professionals have been tasked with projecting the best possible image of the companies they represent. Polished press releases,…
Your 10 point programme for digital PR success
Your 10 point programme to Digital PR Success Digital Public Relations is an emerging field where everyone is jumping to try their luck. The success in digital world is not possible without defined objectives and an execution plan. Here we will discuss about 10 points which would be possibly helping you to achieve success in…
COVID-19: Guide for Public Relations Professionals to Deal with Publications
For all us, everything was smooth and straight before the unwanted situations of CoronaVirus pandemic. We were able to publish a couple of press releases for our clients and it was easy to convince a journalist to take up an industry-related story. But now, everything has become complex and difficult to achieve. Almost every industry…
Why Do We Need To Build Custom Media Lists?
Before answering the “why” we must answer the “what”. So, what is a custom media list? A custom media list is a list of names, designations, publications, and contact information (including phone numbers, emails, social media handles) of those reporters and influencers who will take an interest in your story ideas, pitches or media…
PR vs Advertising. A Complete Guide to Understand.
“Advertising is what you pay for, publicity is what you pray for.” It is an age-old saying that differentiates between Advertising and Public Relations. Advertising is What You Pay For: Creating and implementing sponsored messages designed to publicly promote or sell a product, service, or idea. Public Relations is What You Pray For: PR…
7 Most Common Myths About Public Relations Which Are Misleading
The profession of Public Relations remains shrouded in myths and misconceptions for a long time. People are in confusion about PR, advertisement and publicity and professions are in the debates of measuring results of PR actions. Today we will bust 7 such myths about public relations which are absolutely wrong and misunderstood by people. …
