By definition, public relations (PR) is a strategic communication used by organizations or individuals, to build a positive reputation amongst the public or stakeholders. It is one of the most significant tools used to connect during any crisis situations. Being majorly an unpaid form of marketing, it is thereby considered most credible. The…
According to Statista, in the United States, 25.2 percent of internet users blocked ads on their connected devices in 2018. This number is expected to grow to 27.5 percent by 2020. This will thereby pose new challenges for marketers for whom, informing customers about their existing or new product line is a critical means of…
Regardless of which field of marketing i.e. Public Relations, Digital Marketing, Advertising etc. you may belong to, as marketers you all must have heard this one phrase- content is king. Rightly so, appealing content captures the interest of the readers and keeps them engaged to the brand. However, in this changing scenario where new…
Believe it or not, the world of marketing is spun by content, be it the one-liners for a television commercial, a banner advertisement that catches the eyes on social media or a piece of interesting news you might read in a newspaper. It is all about content and hence, the increasing focus of marketers…
Press Release – The Ultimate guide to writing, publishing and distributing your Press Release The What, When, Where, Which and How of Press Releases – Everything you need to know from starting to think about when to create and write your Press Release to publishing it, distributing it and leveraging it for further media visibility…
Your 10 point programme to Digital PR Success Digital Public Relations is an emerging field where everyone is jumping to try their luck. The success in digital world is not possible without defined objectives and an execution plan. Here we will discuss about 10 points which would be possibly helping you to achieve success in…
5 Principles to great PR Storytelling 1) Every story has a purpose – Define the purpose and reason behind telling your story. Answer with the “why” of the story 2) Every story has a mystery, obstacle or a challenge to overcome – What challenges does your story address? Start here 3) Every story evokes emotion…
Public Relations – Do it yourself for Entrepreneurs and Small Businesses Not all small business and startups can afford to have a high retainer PR Agency building their brand for them. Here are a few tips to do it yourself with minimal cost 1) Don’t be shy – Share your news, use a Press Release…
