“Advertising is what you pay for, publicity is what you pray for.” It is an age-old saying that differentiates between Advertising and Public Relations. Advertising is What You Pay For: Creating and implementing sponsored messages designed to publicly promote or sell a product, service, or idea. Public Relations is What You Pray For: PR…
Technology changes the way we live each day, and it changes the way we do business even more. The process of implementation of new technologies in business is inherent to corporate innovation. If done wisely, it can improve the existing business and provide a plethora of opportunities for growth. In the age of an ever-growing…
As marketers and communications professionals, we come across the terms Earned Media, Paid Media and Owned Media every now and then. Understanding the differences between them and how they can be leveraged to plan a cohesive marketing and digital campaign is what we will explore in this article. What is Earned, Paid and Owned Media? …
As another year begins, the world is prepared to embark on a new journey, with hopes of leaving behind the damage done by the pandemic. The way the world lives has been altered drastically, major upheavals have been experienced in the global economy, and no sector has been left untouched. The field of communication has…
Life is very uncertain and so is the crisis! Today, we are living in a world where social media has the power to influence our daily life. Just one odd image or video goes viral on social media and the reputation of a brand will be a question. Social media is both a blessing and…
As a PR professional, be it an expert or a beginner; you mustn’t miss reading these books Reading books is a great source to learn and grow your knowledge and skills as an expert communicator. Someone has famously said that “Readers are Leaders” and most of the Public Relations professionals are known to be avid…
Try some of these hacks to boost your results, traditional PR techniques seem not working anymore These exciting times of social and digital adoption have ensured that businesses should embrace new tools, techniques or business strategies to remain relevant and ahead of the curve. Public Relations and Communications domain is no different. In fact, given…
Communication is a continuous process which keeps evolving with the emerging technologies. A vital part of communication, Public Relations has also been developed over the time and technological advancements. Humans started communication with postcards, banners, posters, books, newspapers and then came radio and televisions and now reached a digital age. Today traditional mediums have become…
4 things to remember before writing a PR brief to your PR partner A nicely written PR brief is key to find a good match PR partner. Identifying a right PR partner for your business is one of the hard tasks, but writing a PR brief may probably be harder than this. As reflected in…
Conventionally, people think Public Relations is all about building relations and maintaining the image of a brand or service. Well, it’s not the same anymore in this digital era. PR is something very vast now and it’s not confined within the run-of-the-mill kind of concepts. Read further to know what everyone should know about new…
