As the world tilted off its axis under the onslaught of COVID-19, almost overnight, life came to a standstill, with countries undergoing lockdowns, people confined within their homes, and public places like malls, parks, schools, and offices donning a deserted look. It has been nearly a year and not much has changed. Yes, the vaccines…
Life is very uncertain and so is the crisis! Today, we are living in a world where social media has the power to influence our daily life. Just one odd image or video goes viral on social media and the reputation of a brand will be a question. Social media is both a blessing and…
Getting Engagement on social media for your brand is important… It’s a no brainer that content is the king of digital space. Both written and video content has a robust impact on the audience. The basic mantra to achieve online success is to connect with the audience and engage them. Having a solid plan, objectives,…
Communication is a continuous process which keeps evolving with the emerging technologies. A vital part of communication, Public Relations has also been developed over the time and technological advancements. Humans started communication with postcards, banners, posters, books, newspapers and then came radio and televisions and now reached a digital age. Today traditional mediums have become…
To ensure the long-term success of a business, it is immensely important to maintain a positive reputation in the eyes of the company stakeholders. Being a business owner, you would always wonder what people think about your business. In this article we are going to discuss the steps and tips to manage the online reputation…
Conventionally, people think Public Relations is all about building relations and maintaining the image of a brand or service. Well, it’s not the same anymore in this digital era. PR is something very vast now and it’s not confined within the run-of-the-mill kind of concepts. Read further to know what everyone should know about new…
Regardless of which field of marketing i.e. Public Relations, Digital Marketing, Advertising etc. you may belong to, as marketers you all must have heard this one phrase- content is king. Rightly so, appealing content captures the interest of the readers and keeps them engaged to the brand. However, in this changing scenario where new…
Believe it or not, the world of marketing is spun by content, be it the one-liners for a television commercial, a banner advertisement that catches the eyes on social media or a piece of interesting news you might read in a newspaper. It is all about content and hence, the increasing focus of marketers…
A brand thrives on a genuine and loyal relationship with its customers. That is what is so unique about being on Social Media nowadays, you can easily reach and develop that loyalty and constantly position yourself with individuals who are interested in and care about your brand. Building a relationship with them is of paramount…
There are few tools which are essential and provide a great platform to build the reputation of any individual, company or business. It’s important that you understand how they work and how you can use them to your best advantage. Some key elements are highlighted below– Start looking at these options for business growth and…
