The profession of journalists and Public Relations (PR) is similar to their work rely on ‘Communication’. Nowadays, PR has become more accurate and more targeted by using online modern tools such as release distribution platforms, so journalism isn’t dying. However, there are 4 things Public Relations must keep it in mind while communicating…
Digital transformation has changed the way businesses are functioning and the level at which consumer is being engaged. This is also evident in the media industry. We are living in a world that is continuously exposed to the new forms of media. We see only what we want to see; we decide what information…
Believe it or not, the world of marketing is spun by content, be it the one-liners for a television commercial, a banner advertisement that catches the eyes on social media or a piece of interesting news you might read in a newspaper. It is all about content and hence, the increasing focus of marketers…
