{"id":2034,"date":"2018-10-08T07:59:34","date_gmt":"2018-10-08T07:59:34","guid":{"rendered":"http:\/\/www.newsvoir.com\/blog\/?p=2034"},"modified":"2018-10-08T07:59:34","modified_gmt":"2018-10-08T07:59:34","slug":"5-principles-great-pr-storytelling","status":"publish","type":"post","link":"https:\/\/newsvoir.com\/blog\/5-principles-great-pr-storytelling\/","title":{"rendered":"5 Principles of great PR storytelling"},"content":{"rendered":"<p><a href=\"https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2018\/08\/NV-info4-July-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2035\" src=\"https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2018\/08\/NV-info4-July-1.jpg\" alt=\"\" width=\"1238\" height=\"1208\" srcset=\"https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2018\/08\/NV-info4-July-1.jpg 1238w, https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2018\/08\/NV-info4-July-1-300x293.jpg 300w, https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2018\/08\/NV-info4-July-1-1024x999.jpg 1024w, https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2018\/08\/NV-info4-July-1-768x749.jpg 768w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/><\/a><\/p>\n<p><strong>5 Principles to great PR Storytelling<\/strong><\/p>\n<p>1) Every story has a purpose &#8211; Define the purpose and reason behind telling your story. Answer with the &#8220;why&#8221; of the story<\/p>\n<p>2) Every story has a mystery, obstacle or a challenge to overcome &#8211; What challenges does your story address? Start here<\/p>\n<p>3) Every story evokes emotion &#8211; How do you want your reader to feel at the end? What emotions does your reader takeaway?<\/p>\n<p>4) Every story should be identifiable &#8211; Does your reader identify with the characters, who is the hero and can your audience relate?<\/p>\n<p>5) Every story should warrant sharing &#8211; The success of your story lies in how much it makes the reader want to share with others<\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 Principles to great PR Storytelling 1) Every story has a purpose &#8211; Define the purpose and reason behind telling your story. Answer with the &#8220;why&#8221; of the story 2) Every story has a mystery, obstacle or a challenge to overcome &#8211; What challenges does your story address? Start here 3) Every story evokes emotion&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"_links":{"self":[{"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/posts\/2034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/comments?post=2034"}],"version-history":[{"count":0,"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/posts\/2034\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/media\/2035"}],"wp:attachment":[{"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/media?parent=2034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/categories?post=2034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/tags?post=2034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}