{"id":2291,"date":"2020-06-13T09:53:42","date_gmt":"2020-06-13T09:53:42","guid":{"rendered":"https:\/\/www.newsvoir.com\/blog\/?p=2291"},"modified":"2020-06-13T09:53:42","modified_gmt":"2020-06-13T09:53:42","slug":"top-10-digital-marketing-trends","status":"publish","type":"post","link":"https:\/\/newsvoir.com\/blog\/top-10-digital-marketing-trends\/","title":{"rendered":"Top 10 Digital Marketing Trends in 2020"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Today\u2019s online sphere is constantly changing. If you prefer to stay in competition with your industry rivals, there is no doubt that you need to adopt these fast changes in digital marketing.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To help you learn the best trends of digital marketing in 2020 we have curated this listing of top 10 digital marketing trends of 2020.<\/span><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2292\" src=\"https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Digital-Marketing-Trends-1.jpg\" alt=\"top 10 digital marketing trends in 2020\" width=\"482\" height=\"731\" srcset=\"https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Digital-Marketing-Trends-1.jpg 626w, https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Digital-Marketing-Trends-1-198x300.jpg 198w\" sizes=\"auto, (max-width: 482px) 100vw, 482px\" \/><\/p>\n<h2 style=\"text-align: left;\"><strong>1. Video Marketing<\/strong><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Long past are the days when we used to appeal to customers and clients via creative hoardings or billboards hung on a highway. Additionally creative designs and attractive images of your business are no longer gonna work anymore. In 2020, it\u2019s the era of video marketing. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Let us tell you, how?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The analytics show that video marketing is not an option now for businesses. Have a look at these numbers and decide yourself.<\/span><\/p>\n<ul>\n<li><strong><em>70% of consumers say that they have shared a brand\u2019s video. <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2016\/\" rel=\"nofollow noopener\" target=\"_blank\">Source<\/a><\/em><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><em>72% of businesses say video has improved their conversion rate.<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2016\/\" rel=\"nofollow noopener\" target=\"_blank\"> Source<\/a><\/em><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><em>65% of executives have visited a vendor\u2019s website after watching a video and 39% call the vendor after watching a work-related video. <a href=\"https:\/\/images.forbes.com\/forbesinsights\/StudyPDFs\/Video_in_the_CSuite.pdf\" rel=\"nofollow noopener\" target=\"_blank\">Source<\/a><\/em><\/strong><\/li>\n<\/ul>\n<h5 style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><b>Well you can\u2019t ignore the numbers here, can you?\u00a0<\/b><\/span><\/h5>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Videos are the easiest and most popular way to inform customers about your products. <\/span><span style=\"font-weight: 400;\">We all have faced the fact that the digital user base is shifted to mobile devices in past years.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"> Content consumption is maximum from mobile devices. If you are still stuck with those long emailers and white papers to communicate with your customers then the mobile screen is too small for that.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Videos are engaging, easy to recall and these are more likely to give your website more traffic because people search for videos more frequently on Google. People find videos on the web, so Google pushes the websites to a higher rank which include videos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2299 size-full\" src=\"https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Video-Marketing-1.jpg\" alt=\"how to start making videos\" width=\"1747\" height=\"1240\" srcset=\"https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Video-Marketing-1.jpg 1747w, https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Video-Marketing-1-300x213.jpg 300w, https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Video-Marketing-1-1024x727.jpg 1024w, https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Video-Marketing-1-768x545.jpg 768w, https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Video-Marketing-1-1536x1090.jpg 1536w\" sizes=\"auto, (max-width: 1747px) 100vw, 1747px\" \/><\/p>\n<h3 style=\"text-align: left;\"><b>How to start making videos?<\/b><\/h3>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start creating videos right from your smartphone. Any special equipment is not required to begin it.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t stick to one platform like YouTube, start uploading videos on Facebook, Instagram and TikTok. These are fastly growing places for video content consumption.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">LIVE VIDEO: This word can engage multiple audiences at once. Use live videos for interviews, live demo of products, product launch and life in the office etc. People are more interested in watching you live.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use thumbnails in every video, this persuades a user to click on your video. Learn to create FOMO in the mind of your audience with your thumbnails.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">One step ahead, rip the audio from the video and use it as a Podcast.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can try 360-degree videos, Vlogging and Tik-Tok short videos. These are emerging trends in 2020.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: left;\"><strong>2. Personalization\u00a0<\/strong><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You need to personalize your marketing strategies and start developing a personal connection with your audience. By this, we mean personalized messages, emails and even personalized content for everybody.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Yes, this technique is already rewarding many businesses out there.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">No, personalization is not limited to customizing the name of the recipient in your email list.<\/span><\/p>\n<h3 style=\"text-align: left;\"><b>First of all, consider these <\/b><a href=\"https:\/\/instapage.com\/blog\/personalized-marketing\" rel=\"nofollow noopener\" target=\"_blank\"><b>statistics<\/b><\/a><b> about personalization marketing campaigns:<\/b><\/h3>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><strong><em>63% of consumers feel annoyed with generic advertising blasts<\/em><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><em>80% say they are more likely to do business with a company if it offers personalized experiences<\/em><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><em>90% claim they find personalization appealing<\/em><\/strong><\/li>\n<\/ul>\n<h3><\/h3>\n<h3 style=\"text-align: left;\"><b>How can you do personalization?<\/b><\/h3>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make segments of your customers or users. Build messages around these segments and target through the right channel.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understand the behaviour of the user and start giving personalized product recommendations to them. The conversion rate would increase miraculously.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start personalized \u2018Special Offers\u2019 to your users. Anybody feels special while getting a special offer or discount instead of getting the same offer for everyone.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use Dynamic Content features in your email marketing campaigns. It can help you to curate messages according to the user&#8217;s place, time and temperature.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Personalization doesn\u2019t require much technical knowledge or hard efforts. It needs analytical behaviour and ability to understand your customer\u2019s interest.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><strong>3. Chatbots<\/strong><\/h2>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2300 size-full\" src=\"https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Chatbots-1.jpg\" alt=\"using chatbots for digital marketing\" width=\"1280\" height=\"1106\" srcset=\"https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Chatbots-1.jpg 1280w, https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Chatbots-1-300x259.jpg 300w, https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Chatbots-1-1024x885.jpg 1024w, https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Chatbots-1-768x664.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">When a visitor comes to your website, he\/she may have questions about your products or services. You can\u2019t always be there to answer everyone. So chatbots come into action.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This AI-based technology helps you to chat with your customers or site visitors in real-time. Many businesses and brands are already using it and they seem quite satisfied with it.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">24&#215;7 responsiveness, instant replies, accurate recall of customers history and never lose patience nature of chatbots make them the best replacement of human customer service executives. Many customers prefer interacting with Chatbots because of their outstanding customer service which meets their needs.<\/span><\/p>\n<h3 style=\"text-align: left;\"><b>These facts tell everything about the advantages of having a Chatbot on your website: <\/b><a href=\"https:\/\/learn.g2.com\/artificial-intelligence-statistics\" rel=\"nofollow noopener\" target=\"_blank\"><b>[Source]<\/b><\/a><\/h3>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><strong><em>85 percent of the customer services are powered by the Chatbots in 2020.<\/em><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><em>63 percent of people prefer to chat with an online bot while communicating with a business.<\/em><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><em>Chatbots are expected to cut business costs by $8 billion by 2022.<\/em><\/strong>In 2020, if you are really up to implementing a new digital trend, you can\u2019t miss chatbots.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><strong>4. Micro-Influencers<\/strong><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Digital influencers are the powerpack marketing tool of today. We all know that word-of-mouth publicity is the best publicity and an influencer can help you amplify your brand message more effectively and more personally.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Big brands use big influencers and make the best ROI out of them. You also can give a try to micro-influencers who fit in your budget and can help you to reach a wide audience.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If you are yet unaware about the basic understanding of influencer marketing then first read <\/span><a href=\"https:\/\/www.newsvoir.com\/blog\/influencer-marketing\/\"><b>this.<\/b><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Digital Influencers are those who have decent followers base on social media and they have good engagement and relationship with the audience. If you amplify your brand message through them, it may not reach millions of people but certainly, it will reach thousands of people who are loyal to their influencer and they can be easily converted.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A study from<\/span><a href=\"https:\/\/www.adweek.com\/digital\/micro-influencers-are-more-effective-with-marketing-campaigns-than-highly-popular-accounts\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\"> Adweek revealed<\/span><\/a><span style=\"font-weight: 400;\"> that Micro-influencers are 67% cost-effective but had 6.7x higher engagement rate than big influencers.<\/span><\/p>\n<h3 style=\"text-align: left;\"><b>How can you go for micro-influencer marketing?<\/b><\/h3>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose the right platform to promote your influence marketing campaign. Test every platform and then conclude which one is best for you. Try Youtube, Instagram, Tik-Tok, Facebook and Snapchat.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explore the profiles of influencers which share content related to the type of your business and analyse performance and engagement on their content.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Try to approach directly to a micro-influencer. It might be more cost-effective for you.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Before launching the campaign work on your message. Discuss with the influencer, how can they help you to create better and creative messages.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Influencer marketing is the present and future of digital marketing. If you want to build trust and faith for your brand in people\u2019s mind, don\u2019t stop yourself to go for it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><strong>5. Email Marketing<\/strong><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Undoubtedly, <a href=\"https:\/\/www.newsvoir.com\/blog\/build-custom-media-lists\/\">Email marketing is the major communication<\/a> channel with the highest ROI as ever. In 2020, it continues to be at the number one position in terms of ROI.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Billions of people and millions of digital marketers are already using email marketing for personal, professional, commercial and marketing purposes. Not just simple emailers and promotional mail campaigns, new trends have emerged where you can use this platform to sell your products and services.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For every $1 you spend on email marketing, you can expect an average return of $42 <\/span><a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">(DMA, 2019)<\/span><\/a><span style=\"font-weight: 400;\">. In 2019, 293.6 Billion emails were sent and received every day and the number is increasing in 2020.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These figures are enough evidence to understand that email marketing is still the most fruitful channel which can\u2019t be abandoned.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2298 size-full\" src=\"https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Email-Marketing-1.jpg\" alt=\"build email marketing campaigns\" width=\"1747\" height=\"1240\" srcset=\"https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Email-Marketing-1.jpg 1747w, https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Email-Marketing-1-300x213.jpg 300w, https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Email-Marketing-1-1024x727.jpg 1024w, https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Email-Marketing-1-768x545.jpg 768w, https:\/\/newsvoir.com\/blog\/wp-content\/uploads\/2020\/06\/Email-Marketing-1-1536x1090.jpg 1536w\" sizes=\"auto, (max-width: 1747px) 100vw, 1747px\" \/><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You must have used email marketing campaigns before but <\/span><b>what more can you add to it in 2020?<\/b><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generic emails are outdated, so you need to make them interactive and engaging. Add call to action, emojis and tasks in your emails.\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make the subject line very attractive, personal and valuable. Don\u2019t try to fool the reader with misleading headlines, this way he\/she will open your email only one time and then your emails will directly go to the spam folder.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Long texts are too boring to read. Include images, infographics and videos in your emails. Try to speak with the reader with your content.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use tools which can automate the email campaigns for you. This way you will be able to make an uninterrupted connection with your customers.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Email marketing is the best, now it\u2019s your turn to bring the best result out of it.<\/span><\/p>\n<h2 style=\"text-align: left;\"><a href=\"https:\/\/www.newsvoir.com\/blog\/top-10-digital-marketing-trends-in-2020\/\"><strong>What is next in top 10 digital marketing trends of 2020?<\/strong><\/a><\/h2>\n<ul style=\"text-align: left;\">\n<li><b>Niche Based SM channels<\/b><\/li>\n<li><b>Artificial Intelligence<\/b><\/li>\n<li><b>Optimization of Featured Snippet<\/b><\/li>\n<li><b>M Funnel<\/b><\/li>\n<li><b>Social Media Stories\/Memes<\/b><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s online sphere is constantly changing. If you prefer to stay in competition with your industry rivals, there is no doubt that you need to adopt these fast changes in digital marketing. To help you learn the best trends of digital marketing in 2020 we have curated this listing of top 10 digital marketing trends&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[5],"tags":[24,25],"class_list":["post-2291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-media","tag-digital-marketing","tag-digital-media"],"_links":{"self":[{"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/posts\/2291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/comments?post=2291"}],"version-history":[{"count":0,"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/posts\/2291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/media\/2296"}],"wp:attachment":[{"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/media?parent=2291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/categories?post=2291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsvoir.com\/blog\/wp-json\/wp\/v2\/tags?post=2291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}