Zoya, the exquisite diamond boutique from the House of Tata, presents a liberating, new, curated collection, “Soul Lines - Find Your Melody in Rare Jewellery”. Encouraging women to let go of stereotypes of propriety, the campaign invites women to celebrate their free spirit and the unheard melody in their souls, a reflection of their unique femininity, through the myriad raw and real moments in a day. The beautifully shot campaign presents 25 exquisitely crafted, versatile and wearable pieces that are an artistic blend of poetry and refinement and have been thoughtfully curated to commemorate every mood of the Zoya woman. Soul Lines runs primarily on the luxury atelier’s social media
