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Press background on DS Group
Company profile
The Dharampal Satyapal (DS) Group is a multi-business corporation with a strong Indian and international presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth and innovation. The key Business Pillars of the Group are Tobacco, Mouth Freshener, Food and Beverage, Confectionery, Agri and other Investments. Catch salt and spices, Catch Beverages, Pulse, FRU, Maze, Ksheer, Pass Pass, Rajnigandha, Rajnigandha Pearls, Pulse, BABA, Tulsi, The Manu Maharani and Namah are some of the leading brands, the Group proudly shelters today.
 Recent press releases
DS Group's Pulse Candy Shines a Light on Local Heroes this World Compliment Day

In celebration of World Compliment Day, Pass Pass Pulse, a prominent hard-boiled candy brand from the DS Group, a multi-business corporation, and FMCG conglomerate, commemorated the occasion with a heartfelt campaign that paid tribute to the local heroes within the society. The 'Pulse of Compli... (more)
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'Chingles' Chewing Gum Of DS Group Elevates Pranks with the Introduction of its Playful AI-Bot, Master-Lee

Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate, has unveiled a unique digital campaign for its popular chewing gum, 'Chingles’. This innovative initiative, the ‘Chingles Prankbot’ digital campaign, has been created by Merely D... (more)
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DS Group Redefines Active Senior Living with the Launch of the Saral Satya Legacy

A Thoughtful Active Senior Living Project offering a rental model that embodies the perfect blend of care and comfort
Offers 24x7 medical assistance, age-appropriate nutritional support, modern amenities, an ultra-modern club, all on a 12-acre campus
 
On the occa... (more)
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Chingles Announces #ChinglesGetsTheGOAT Campaign

Pass Pass Chingles, the popular gum brand from Dharampal Satyapal Group (DS Group), a multi-business corporation is proud to announce their latest campaign #ChinglesGetsTheGOAT. The brand is thrilled to join hands with the Greatest of All Time (G.O.A.T) for this campaign and can't wait to share... (more)
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Pulse Launches New TVC with a Tangy Twist in the Tale

Dharampal Satyapal Foods Ltd., a part of DS Group has launched a new TVC for Pass Pass Pulse, the nation’s favourite hard-boiled candy, titled, ‘Courtroom’. Reiterating the core communication of the brand, ‘Pran Jaaye Par Pulse Na Jaaye’ in a light-hearted courtroom dr... (more)
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Pass Pass Pulse Puts up Billboards on World Compliment Day But Not for Pulse

Pass Pass Pulse, India’s number one candy from DS Group, a multi-business corporation has released its annual World Compliment Day campaign, #PulseOfCompliments. In its fourth edition, Pulse complimented select brands that are an integral part of young India. Today when brands go for bittersw... (more)
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DS Group Wins the 20th FICCI CSR Award in the Category of Environment Sustainability

The DS Group was awarded by the Hon’ble Union Tribal Affairs Minister, Shri Arjun Munda for its water conservation project, Water Economic Zone in Udaipur, Rajasthan, in the category of Environment Sustainability at the 20th FICCI CSR Awards. The FICCI CSR Awards recognises the efforts o... (more)
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Pulse Launches 'Pulse Candy Hunt,' a Celebratory Digital Campaign on the Candy Day

DS Group’s Pass Pass Pulse, India’s favourite fruit candy with a tangy twist has launched a stimulating digital campaign, ‘Pulse Candy Hunt’ on the Candy Day on 4th November. Taking an Augmented Reality approach, Pulse Candy Hunt allows users to enjoy a fun candy treasure hu... (more)
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DS Group Celebrates Dussehra with 'Pulse Ka Pandal' Campaign in Digital Space

DS Group’s Pass Pass Pulse, India’s favourite fruit candies with a tangy twist, has launched an exciting Campaign ‘Pulse Ka Pandal’ to bring festivities from across the country on the digital platform, this Navratri. In a one of its kind empirical bonanza, the festive r... (more)
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DS Group Launches a Water Economic Zone in Madhya Pradesh

DS (Dharampal Satyapal) Group announced the launch of the  second ‘Water Economic Zone’, an integrated watershed development project at Khandwa and Betul districts in Madhya Pradesh, after successfully implementing the  first programme at Alsigarh and Kurabad Watershed areas i... (more)
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