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Press background on Reebok
Company profile
India’s foremost fitness brand, Reebok has a pan-India presence with 400 exclusive franchise stores and a 1000 member strong instructor alliance. The brand has products in the running, training and studio category – which covers dance, aerobics and yoga, and innovative footwear technologies like JetFuse Run, Reebok one, ZQUICK, Zigtech and Realflex. Committed to making India a fitter nation, Reebok has launched a whole new retail environment ‘Fit Hub’ where consumers get experiential fulfillment of their fitness needs. Presently there are a total of 103 ‘Fit Hub’ concept stores across the country. Reebok also has an impressive list of Fitness ambassadors including John Abraham, Nargis Fakhri, M.S Dhoni, Gautam Gambhir and Irfan Pathan. In addition to this Reebok was ranked number nine overall and topped the Sportswear/Footwear category in The Economic Times Most Exciting Brands 2014 survey. It has also been listed as the 12th most attractive brand overall and the leading brand under the sports and accessories category by the ‘India’s Most Attractive Brands' report by TRA evaluating over 1900 leading brands in the country.
 Recent press releases
Reebok Ultimate Fitness Fan Auditions in Delhi, Gurgaon!

Reebok and MTV India are on a hunt for the Ultimate Fitness Fan, and it could be you! Test your fitness levels through the challenging Fit-Test auditions at the Reebok FitHub stores in New Delhi and Gurgaon this Sunday - September 28th, and earn your spot in the thrilling contest!
If fitne... (more)
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Boost Your Training Regime with Reebok’s All New ZTR X Shoes

For responsive handling and enhanced stability during all workout types, slip into Reebok’s all new ZTR X shoes, available at all Reebok stores starting this week.
Equipped with zoned upper construction, built in bootie for stability, flex grooves and advanced technology, the Reebok Z... (more)
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John Abraham and Nargis Fakhri Launch the World’s First Reebok Fit Hub Store with a Fitness Studio in Mumbai

Strengthening its focus towards becoming the most desirable premium fitness brand in the country, Reebok today announced the launch of its first-ever Reebok Fitness Studio, an innovative format situated within the Fit-Hub store. The first Reebok ‘store and studio’ concept launched at Mu... (more)
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Work Out in Style With the New Range from Reebok’s Studio Collection

Add a little zing and spunk to your workout wardrobe with the new range from Reebok India’s Studio collection. Featuring uniquely styled apparel and footwear, the new range is focused on popular studio activities such as dance, aerobics and yoga. Designed especially for women consumers, this ... (more)
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