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Press background on Aditya Birla Fashion and Retail Ltd.
Company profile
Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd's (ABNL) Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India's No 1. Fashion Lifestyle entity, growing at a rate in excess of 20 percent over the last 5 years. ABFRL altogether hosts India's largest fashion network with over 7,000 points of sale across over 375 cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.
 Recent press releases
Christian Louboutin Announces a Joint Venture Partnership in India with Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Limited (ABFRL), India’s leading fashion company, today announced a partnership with Christian Louboutin, one of the world’s most famous shoe designers known for his high-end footwear and iconic soles. This joint venture envisages the transfer of the curr... (more)
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Louis Philippe's Flagship Factory 'Fashion Craft Ltd.' Awarded 'TRUE Zero Waste Gold Certification' from US Green Building Council

Louis Philippe, part of Aditya Birla Fashion and Retail Limited (ABFRL), manufacturing factory - Fashion Craft Ltd. has been awarded TRUE Zero Waste Gold certification by Green Business Certification Inc. (‘GBCI’). It is the first industrial manufacturing unit in India and the seco... (more)
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Inching Towards Sustainable Goals ABFRL Wins Gold Standard Recognition

Aditya Birla Fashion and Retail Ltd.’s (ABFRL) manufacturing factory “Fashion Craft Ltd.”, has been awarded TRUE Zero Waste Gold certification by Green Business Certification Inc. (‘GBCI’). It is the first industrial manufacturing unit in India and the second worldwide... (more)
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Aditya Birla Fashion and Retail Posts Highest Ever Q1 Sales with 39 percent Revenue Growth over pre-COVID Levels; EBITDA Grew 51 percent over the Period to Rs. 500 Cr.

Performance Highlights
1. Momentum from H2 last year continued in Q1 as consumer confidence improved leading to traffic growth across businesses and channels.
a. Revenue grew by 39% over pre-COVID levels to Rs. 2875 Cr.
 
2. Q1 Consolidated EBITDA for the quarte... (more)
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ABFRL Launches Innovation Challenge to Find Alternatives to Plastic Packaging in Collaboration with Circular Apparel Innovation Factory

Aditya Birla Fashion and Retail Ltd. (ABFRL) has launched a first-of-its-kind open Innovation Challenge with Circular Apparel Innovation Factory (CAIF) to spearhead a change in packaging and find innovative alternatives to plastics.
 
According to an estimate by the Central ... (more)
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Aditya Birla Fashion and Retail Announces its Foray into the Branded Ethnic Market through 100% Acquisition of Jaypore

India’s leading fashion company, Aditya Birla Fashion and Retail Limited begins a new chapter in its growth story with 100% acquisition of ‘Jaypore’; an Indian online and offline retailer, that offers curated collections of handmade, handwoven and handcrafted apparel, jewell... (more)
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Forever 21, a Los Angeles Brand Launches 1st Store in Lucknow with Bipasha Basu

Forever 21, the most loved international fast fashion brand from Los Angeles, California, and part of Aditya Birla Fashion and Retail Ltd. debuts in Uttar Pradesh with its first store in Lucknow. The sprawling new store is spread across 8500 sq ft. of retail space and is located in the heart of the... (more)
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Ted Baker Opens his First Store in India in Partnership with Aditya Birla Fashion and Retail Limited

Already well-known for his international excursions and extensive search for gems across the globe, Ted Baker is proud to announce the beginning of an exciting new chapter, as he expands his global empire with his first store in India. Situated inside the prestigious Chanakya Mall in New Delhi, the... (more)
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Louis Philippe from Aditya Birla Fashion and Retail Ltd. Enters Nepal

Launches its first Exclusive Brand Outlet in Lalitpur, Nepal
H.E. Manjeev Singh Puri, Ambassador of India to Nepal inaugurated the store
 
Aditya Birla Fashion and Retail Ltd. announced its premium menswear brand, Louis Philippe’s foray into Nepal with the lau... (more)
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Marketing Convergence between Khadi & Village Industries Commission, Ministry of MSME, Government of India and Aditya Birla Fashion and Retail Ltd.

 
Adding a new strength to Khadi India’s fashion power-house, Aditya Birla Fashion and Retail Ltd. and Khadi and Village Industries Commission, Ministry of MSME, Government of India today announced a strategic collaboration to strengthen the synergies between the two iconic India... (more)
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