Press background on Aditya Birla Fashion and Retail Ltd.
Company profile
Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd's (ABNL) Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India's No 1. Fashion Lifestyle entity, growing at a rate in excess of 20 percent over the last 5 years. ABFRL altogether hosts India's largest fashion network with over 7,000 points of sale across over 375 cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.
Madura Fashion & Lifestyle (MF&L), a division of Aditya Birla Fashion and Retail Limited, India’s largest pure play fashion apparel company has partnered with India’s largest public sector bank - State Bank of India (SBI) to launch payments through their mobile wallet '... (more)
Jul 22, 2016 18:15 IST
Aditya Birla Fashion and Retail Ltd.
Pantaloons, a division of Aditya Birla Fashion and Retail Limited (formerly known as Pantaloons Fashion & Retail Limited) (“Pantaloons”), India’s No 1 Women’s Wear retailer added yet another international brand Izabel London to its rich portfolio of exclusive brands. Pan... (more)
Jun 23, 2016 17:17 IST
Aditya Birla Fashion and Retail Ltd.
India’s fashion power-house, ‘Aditya Birla Fashion and Retail Limited’ plans to unfold a new chapter in the Indian retail landscape, with its proposal to tie-up with the global brand Forever 21 for the Indian market. Forever 21 is one of the fastest growing fashion retailers... (more)
May 25, 2016 15:54 IST
Aditya Birla Fashion and Retail Ltd.
