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Press background on Platinum Guild International (PGI)
Company profile
Platinum Guild International (PGI) is an organization funded by leading South African platinum producers and refiners. Founded in 1975, PGI has been providing information, sales support and training to all levels of the jewelry trade for almost 40 years. In addition to its headquarters in London, PGI has offices in each of the world's major jewelry markets - China, India, Japan and the USA.
 Recent press releases
Men of Platinum's 'Direct Hit' Lights Up IPL 2024

The Indian Premier League (IPL), akin to a global cricket extravaganza, captivates fans worldwide with its high-octane matches and star-studded lineups.
 
This season, PGI India's Men of Platinum, in partnership with ESPNcricinfo, is set to enrich the fan experience by rein... (more)
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Celebrities Sparkled in Spectacular Platinum Jewellery Designs at the 96th Academy Awards

The glamour of Hollywood soared to new heights as movie stars wore exquisite jewellery designs set in platinum to the 96th Academy Awards. From drop earrings to line bracelets and colorful rings, platinum was the metal of choice for celebrities as they celebrated their achievements at the world&rsq... (more)
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Platinum EVARA Embraces the Spirit of the Women's Premier League with #IGotThis

The rise of women's cricket in our country has been nothing short of inspirational and it offers the perfect platform for Platinum Evara, platinum jewellery aimed at the young woman segment. As a brand that stands for a celebration of womanhood, the rise to prominence of women's cricket pro... (more)
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Cricketer Suryakumar Yadav makes a Bold Statement in Men of Platinum's Latest Campaign

Platinum Guild International (PGI) India’s Men of Platinum introduces a new chapter of their extraordinary narrative. Capturing the essence of a true man of character, the brand welcomes leading cricketer “SKY” - Suryakumar Yadav into their fold. Selected as the face of their late... (more)
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Platinum Evara Collaborates with Young Women Influencers to Bring Alive it's Campaign Platform of #VeryRareVeryYou

Jewellery is intrinsically linked to femininity and young women today aren’t afraid to be their true authentic selves. They rejoice in their own unique interpretation of femininity. They are not fighting to prove their worth as a woman but confidently occupying a seat at the table. In fact, t... (more)
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This Festive and Party Season, be the Cynosure of All Eyes with Stunning Pieces from Platinum EVARA

A time of joyous celebration with family and friends, the festive and party season brings along a slew of special events and gatherings to attend. While selecting the perfect outfit for each occasion might seem like a task, let your jewellery be the focal point of your look, as you choose from an e... (more)
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#Committolove with Platinum Love Bands

Love has undergone a transformation and for young couples today it stands for a set of qualities that they no longer want to compromise on. Anchored in partnership and a sense of equivalence, young couples aspire to be each other’s friends first. Going above and beyond the norm, being the lou... (more)
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This Season, As You #Committolove, Choose from a Stunning Range of Platinum Love Bands by Platinum Days of Love

Rare is a love that commits to doing a million things for each other every day. As couples #CommitToLove, they commit to being each other’s best friends, advisors and partners through all the small moments and the big milestones, always finding strength in the rare love that they share. Be it... (more)
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Iconic Engagement Rings Set in Platinum

Celebrities are consistently setting trends with their unique and spectacular platinum engagement ring styles. Ariana Grande, Anne Hathaway, Natalie Portman, Priyanka Chopra, Jennifer Lawrence, and Beyonce are only a few of the celebrities who’ve been photographed wearing their most spec... (more)
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Male Celebrities Wearing Platinum Jewellery on the Red Carpet

In the past, male celebrities would typically only wear a wedding ring and a wristwatch on the red carpet, but this is no longer the case. Today major stars including Travis Barker, Justin Timberlake, Joe Jonas, and Austin Butler are now opting for a variety of statement jewellery designs set in pl... (more)
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