Latest News
Press background on CMR
Company profile
CMR offers industry intelligence, consulting and marketing services, including but not limited to market tracking, market sizing, stakeholder satisfaction, analytics and opportunity assessment studies. Its bouquet of consulting services includes incubation advisory, go-to-market services, market mapping and scenario assessment services.
 Recent press releases
Mobile Gaming on the Rise, Driven by Homebound Consumers: CMR

Since the COVID-19 lockdown began, mobile gaming has increased among three in every five serious gamers.
Apple (74%) is considered to be best performing chipset followed by MediaTek (65%).
Serious and casual gamers prefer MediaTek (68%) for its gaming capabilities.(more)
Share
Indian Smartphone Users Seek Immersive Audio Experiences When it comes to Content Consumption During Lockdown, Reveals CMR Study

CMR Study: Indian smartphone users consider audio quality as one of the most important factors in their next smartphone purchase, followed by Battery Life and Camera.
Four in every five users feel Dolby Atmos would lead to increased video consumption.
Six in every seve... (more)
Share
CMR Study Reveals Consumers are Prioritizing Audio Quality Over Camera in their Smartphone Purchase

Indians consider audio quality as one of the most important factors in their next smartphone purchase with a score of 66 out of 100, followed by battery life at 61, and camera at 60
 
As per a new study by CyberMedia Research (CMR), Indian Consumers are now prioritisi... (more)
Share
CMR Research Report: Samsung, Apple and HTC Most Successful Global Premium Smartphone Brands over the Last Decade

Samsung, Apple and HTC have emerged as the most successful mobile brands in the first decade of smartphones in India, according to the Mobile Industry Consumer Insight (MICI) Report by CyberMedia (CMR) Research. The report cites technological innovations, cutting-edge design and branding as... (more)
Share