People often harbour dreams and desires that are a departure from their routine lives. There is a latent explorer in everyone waiting to be unleashed. RIG is a clothing brand that revels in this attitude and allows people to live that hidden side of themselves every day. As they go about their daily lives, their clothing reminds them of the excitement that lurks beneath. So that, even though they might not take off on an expedition, subconsciously they are pushed to participate passionately in an adventure.
The Rig wearer effortlessly floats through different spaces, seamlessly blending in. The attitude is carefree and laid back. There is no aggressive machismo but a contained edginess that easily adjusts and adheres to its surroundings and at the same time, is on the lookout for another avenue of adventure. This individual is a lifetime backpacker, always nomadic, always led by his curiosity to keep exploring. He takes each moment as it comes, composed and capable of encountering obstacles with skill.
RIG, a utility clothing brand of Future Lifestyle Fashion, celebrated a #BraveNewWorld at the India Runway Week organized on 21st April 2018 with the theme called ‘THE MIRAGE’.
#TheRIGMirage event
The brand, which carries a philosophy of tra... (more)
