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Press background on MINISO
Company profile
Launched in 2013, MINISO is a Japan-based fashion designer brand that specializes in household and consumer goods such as cosmetics, stationery, toys and kitchenware. In India, MINISO was launched in August 2017. It pursues simple, natural and quality products which are eco-friendly and pocket friendly. MINISO is looking to position itself as a lifestyle brand and sells products across 11 categories including health & beauty, daily life products, stationery and digital accessories at a starting price of Rs. 150.
 Recent press releases
Time to Amp up your Festive Makeup Game with MINISO’s Global Cosmetics Festival

With festivals & celebrations sparkling across India, Japanese designer retail brand, MINISO, kick-starts its Global Cosmetics Festival. The month long festival offers a discount of up to 40% on selected products. During this period, the customers can avail one more offer, where one can make a... (more)
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