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Press background on Asian Paints
Company profile
Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s fourth largest paint company, with a turnover of Rs. 168.7 billion. Asian Paints operates in 16 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, innovating new concepts in India like Colour Ideas, Home Solutions, Colour Next, and Kids’ World.
 Recent press releases
'Asian Paints Where The Heart Is' Season 4 Culminates in Another Success for the Series

As we complete a year in lockdown, the words ‘sanctuary’ and ‘safe haven’ are no longer figurative when it comes to describing ones relationship with their homes. The definition of a home and the meaning of spending time with our loved-ones has dramatically been alte... (more)
Asian Paints Forays into the World of Furnishing

If there was one thing that 2020 compelled us all to do, it was to spend a lot more time at home. And that meant, people more often than before dreamt of upgrading the décor of the place they were suddenly inhabiting a lot more than usual. Home Furnishing has always played a pivotal ... (more)
Asian Paints Unveils 'Cherish' as the Colour of the Year for 2021

As 2021 brings with it a tingling energy and an intention to start afresh, Asian Paints brings forth the 18th edition of ColourNext, the most comprehensive forecast of colours and design trends in India, announcing the most anticipated, Colour of the Year – Cherish.
Indie Music Star Prateek Kuhad's Home is Where he Creates his Soulful Melodies in 'Asian Paints Where The Heart Is' Season 4

Filled with vibrant colours and art hung on the walls, home is where India’s new age singer and songwriter Prateek Kuhad, creates his magical melodies. While his music livens up the ambience, the aesthetical decor brings in warmth and comfort. Just as his music, his home is a musical ... (more)
Leading Lady of Fashion, Anita Dongre's Home is an Oasis of Serenity in 'Asian Paints Where The Heart Is' Season 4

A serene home nestled in the lap of nature, is where one of India’s leading fashion designers Anita Dongre likes to spend her time away from the hustle and bustle of maximum city, Mumbai. In this episode of ‘Asian Paints Where The Heart Is’ season 4’, Anita take... (more)
Asian Paints Returns with its Showcase Web-series 'Where The Heart Is' Season 4

Post the lockdown, the definition of a home and the meaning of spending time with our loved-ones has dramatically been altered. But as we see this massive change, do the celebrities we follow feel the same? We are about to find out what home means to them in this new world as Asian Paints&r... (more)
Asian Paints Brings you Lamination Wala Ultima Protek in its Latest TVC

Homes are built with a lot of love and labour and so, those within want their homes to look picture perfect for years altogether. Asian Paints hence strives to be a part of the consumer journey in not just building their homes but also making sure they look beautiful for years together. The... (more)
Asian Paints Returns with Sharad Shamman People Of Pujo Season IV

People largely experience the grandeur and creative excellence exhibited during Durga Pujo but only few know the heroes behind the scenes of this vibrant festival. Hence, Asian Paints brings in all its glory, a heartfelt tribute to the People of Kolkata with its most talked about prope... (more)
India's Largest Panoramic Mural Created at Chennai's Indira Nagar Railway Station

St+art India Foundation, TANSACS, Tidel Park and Southern Railway have come together to create India’s largest mural titled ‘We Are’. The art work supported by Asian Paints, began in December last year; took approximately 40 days to complete and spans a vast 63,000 sq. ft.... (more)
Asian Paints Goes an Extra Mile to Honor Commitments

Asian Paints being a socially responsible company has always acted in the best interest of its stakeholders. Hence, honoring its commitment to the communities, the company plans to end all dispute at their Mysuru paint plant by setting up an additional facility for any alternate product man... (more)