Animal Planet Joins Hands with L&T Metro Rail Hyderabad to Sensitize Citizens About Tiger Conservation

Animal Planet, India’s No. 1 Wildlife channel, has joined hands with L&T Metro Rail (Hyderabad) Limited (L&TMRHL) to sensitize citizens of Hyderabad about the importance of Tiger Conservation. Starting February 13, 2019 for a month, Animal Planet & L&T Metro Rail Hyderabad will be running a campaign highlighting the alarming situation of global tiger population in the wild which has fallen by 96% over the last century.

Speaking about the initiative, Zulfia Waris, Vice President, Premium & Digital networks, Discovery Communications India, said, “Tigers - the revered specie, is in real danger of getting extinct. It is disturbing to know that as few as 3900 are left in the wild across the world. With almost 57% of them in India, it is imperative that every Indian is sensitized about this fact so that more and more of them can join hands with us in our endeavor to double the size of tiger population by 2022. I am delighted that L&T Hyderabad Metro has joined forces with us in this important initiative.”

KVB Reddy, MD & CEO, L&TMRHL said, “Hyderabad Metro Rail Project is the world’s largest Public Private Project in the sector. Our cumulative ridership has crossed more than 43 million and we are happy that Hyderabad has embraced metro rail as a comfortable, convenient, fast, safe and eco-friendly travel mode. L&TMRHL is committed to social causes and initiatives and has been involved in many such activities. When Discovery approached us to join hands with an aim to create awareness about tiger conservation, we readily accepted it as we truly believe in the cause of tiger conservation. This initiative will play a crucial role in ensuring that the citizens of Hyderabad become aware about the alarming situation of decreasing tiger population and be sensitive towards the global conservation project. I am glad that lakhs of our metro rail passengers who travel everyday will learn about the campaign, and I am sure will pass on this important message far and wide.”

As part of the WWF partnership launched in 2016, Discovery’s Project C.A.T. program funds nearly two million acres of protected habitat in India and Bhutan to protect and increase the wild tiger population. In 2018, Discovery further increased the ambit of Project C.A.T. by extending support to WWF for Tiger conservation initiatives in Sundarbans forest located in the coastal region of Bay of Bengal. Leading Bollywood actress Anushka Sharma has also joined hands with Discovery to promote the global awareness movement to save tigers from extinction.

Animal Planet has always been at the forefront of promoting conservation of wild animals. The channel recently showcased the Second Season of Mission Big Cat - An anthology of shows dedicated to Big Cats. The programming, which included world-class series like Big Cat Legacy, Jaguar Super Cats, Vanishing Kings II, Extinct or Alive, Queen Of The Hunt and Brazil Super Cats, showcased the largest feline predator at their majestic best.

About Project C.A.T.

Launched in 2016, Project C.A.T. is Discovery’s historic partnership with World Wildlife Fund (WWF) to protect and increase the wild tiger population. In the last century alone, the wild tiger population has dropped an astonishing 96%, to fewer than 4,000 left in the wild due to habitat loss and pervasive poaching. Given ample space, prey and protection from poaching, tiger populations can rebound. The effort to double tigers – a species at the top of the food chain - will protect other endangered species and stimulate a healthy ecosystem across nearly 2-million-acres of protected land. 

For more information on Project C.A.T., please go to discovery.com/projectCAT.

About Animal Planet

Animal Planet is India’s number 1 wildlife channel that immerses viewers in entire spectrum of life in the animal kingdom with high quality content. For more than 20 years in India, Animal Planet has carried purposeful programming from every corner of the world capturing the beauty and splendor of the animal kingdom. The channel has recently adopted a new brand philosophy ‘Humans Like Us’. As a part of the new brand purpose, Animal Planet has sharpened focus on stories linked to animal conservation as it aims to awaken viewers to the need for animal welfare and conservation.

About Discovery Communications India

Discovery Communications India, the country’s leading infotainment player, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its portfolio of 12 channels including Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Discovery JEET, Animal Planet HD World, TLC HD World, Discovery Tamil and a premium sports channel DSPORT. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to original content productions to live sporting events, each channel offers distinct must-watch programming to engage viewers across the country. 

Discovery Communications India is a division of Discovery Networks Asia Pacific (DNAP).

For more information, please visit corporate.discovery.com.

About L&T Metro Rail (Hyderabad) Limited

L&T Metro Rail (Hyderabad) Limited is a subsidiary of Larsen & Toubro, an Indian multinational engaged in technology, engineering, construction, manufacturing and financial services with over USD 18 billion in revenue. It operates in over 30 countries worldwide. A strong, customer-focused approach and the constant quest for top-class quality have enabled L&T to attain and sustain leadership in its major lines of business for over seven decades.