Mahindra to Launch New Global Scooter Called ‘GUSTO’

• Powered by M-Tec Engine; Gusto has advanced engineering features and is styled in Italy

• Launch in Northern and Western India on September 29

• Phased roll out in rest of India, South Asia, Latin America & Africa in a few months

Mahindra Two Wheelers Limited, a part of the US $16.5 billion Mahindra Group, today announced that its much awaited global scooter, code named G101, will be called ‘GUSTO’.

Rajesh Jejurikar, Chief Executive – Farm Equipment & Two Wheeler Division & Member of the Group Executive Board said, “We are set to introduce our new global scooter, the GUSTO, created at our state-of-the-art R&D facility in Pune. The name GUSTO is a derivative of 'gust’ which connotes a sudden strong current of wind, symbolizing the spirit of freedom.  GUSTO comes with an all Aluminium M-TEC engine with advanced features such as a stronger crankshaft and bearings, high inertia magneto, high energy HT coil and series regulator to deliver superior power, efficiency and reliability.”

He added, “The Gusto’s distinctive, contemporary styling has its origins in Italy and it has been conceptualized based on extensive research and in-depth consumer insights. After rigorous testing and validation we are now ready to launch the GUSTO in the Northern and Western markets of India and Nepal, on September 29. We will launch in the Southern and Eastern markets of India as well as South Asia, Central America and Africa, in a few months.”

About Mahindra:

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.