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Source Name: QAD

QAD Customer Management Solutions Help Indian Manufacturers Across the Customer Lifecycle

QAD offers best-of-breed customer management functionality in an integrated suite of solutions

Feb 27, 2020 13:15 IST 
New Delhi, Delhi, India

QAD Inc. (Nasdaq: QADA) (Nasdaq: QADB), offers comprehensive customer management solutions for manufacturers via QAD Adaptive ERP and complementary products. QAD customer management supports manufacturers across the customer lifecycle, from acquisition to customer service, including managing orders, pricing, fulfilment, service and support.


We believe that manufacturers need to deliver more than just a product to keep customers coming back,” said Mr. Jan Biezepol, QAD Managing Director, South Asia. “Our customer management solutions are designed to optimize the lifecycle of planning, acquiring customers, selling to and retaining customers. Between QAD Adaptive ERP and our complementary solutions, we offer a complete set of capabilities to help manufacturers better understand and service customers, and to turn them into long term business partners.”


Core capabilities available as part of QAD Adaptive ERP include marketing, sales automation and service and support. This includes managing sales force activities and performance, tools to monitor adherence to sales processes and run effective campaigns, plus analytics and simulations to determine the best next step with each customer.


QAD offers a number of complementary solutions that can further improve a manufacturer’s customer service and management capabilities. All QAD customer management solutions use the same database, application platform, UI and basic business entities as QAD Adaptive ERP. These related solutions include:


  • QAD Trade Activity Management (QAD TAM) helps manufacturers and distributors effectively plan, manage and track trade promotion activities, providing full visibility into promotional spending.

  • QAD Customer Relationship Management (QAD CRM) provides the tools necessary to increase profits by improving customer acquisition and retention.

  • QAD Configurator supports global ordering for complex, configurable products.

  • QAD Customer Self-Service provides a web storefront for customer self-service of sales transactions and inquiries.


In today’s increasingly competitive business climate, with changes in customer demands and expectations disrupting manufacturers and supply chains worldwide, a company’s relationship with its customers is more important than ever. QAD customer management solutions help manufacturers build better customer relationships and generate insights by improving collaboration during all phases of the customer lifecycle.


About QAD

QAD Inc. (Nasdaq: QADA) (Nasdaq: QADB), is a leading provider of flexible, cloud-based enterprise software and services for global manufacturing companies. QAD Adaptive ERP for manufacturing supports operational requirements in the areas of financials, customer management, supply chain, manufacturing, service and support, analytics, business process management and integration. QAD's portfolio includes related solutions for quality management software, supply chain management software, transportation management software and B2B interoperability. Since 1979, QAD solutions have enabled customers in the automotive, consumer products, food and beverage, high tech, industrial manufacturing and life sciences industries to better align operations with their strategic goals to become Effective Enterprises.

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