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Anker Innovations, a global leader in technology, on Tuesday announced Olympic medallist and former World No.1 ace shuttler Saina Nehwal as its brand ambassador. The year-long deal will see Saina - arguably India’s finest women’s player – be a part of a 360-degree nation-wide multimedia campaign.

 

Brand Ambassador Saina Nehwal

 

Speaking on the association, Nehwal - currently World No. 11 - said, “I am delighted to be associated with Anker Innovations. It is a brand that has battled against the best in the industry and has always been associated with quality. These are attributes I associate myself with and these are exciting times for me to partner with Anker.”

 

Nehwal created history at the 2012 Olympics in London when she became the first Indian badminton player to win a medal at the games, bagging bronze.

 

Talking on the announcement, Mr. Gopal Jeyaraj – Head India & SAARC said, “It’s an honor to have a sports icon like Saina associated with us. She is driven by passion and continues to inspire millions. Like Anker products, Saina stands for all things confident, stylish and savvy. We look forward to working with her to develop innovative and engaging collaborations with consumers. We can’t wait to take this collaboration to the next level."

 

Anker Innovations – an umbrella to five brands – Anker, Soundcore, Nebula, Eufy and Roav – is one of the fastest growing brands in the country. In growing by 200% from last year, Anker is well on track to becoming among the top-five accessory brands in Indian by 2021. The brand is focussing on key touch points across the country to cater to its discerning consumers, with a range of innovative products and solutions.

 

The association promises to be a stepping stone to focus on emerging markets and accelerate growth.

 

About Anker

Anker Innovations, US based Multinational Consumer electronics Brand is the brainchild of former Google employee – Steven Yang, founded in 2011 in California and has a strong presence across countries like Canada, Germany, UK, France, Italy, China and more. The Company is an expert in changing technologies and an innovator of smart devices for entertainment, travel and smart homes across countries. Anker believes in providing people with everything that is needed in order to be mobile. Anker Innovations is an Umbrella brand that houses Anker, Eufy, Sound core among others, Anker is a global leader in charging technology and is America’s leading charging brand. Eufy specializes in creating connected devices and applications for smart household solutions. Soundcore reinvents traditional audio devices with AI embedded products that are to make to facilitate smart Homes.