Conceptualised on the occasion of Mother’s Day the 'Farmland' brand range of freshly frozen seasonal vegetables from ITC Limited collaborated with Harshdeep Kaur, popular Bollywood singer and Alive India to bring to the fore the current role reversal of parents and children in these unprecedented times. The campaign focused on how now the time has come that instead of Mothers - children are asking their moms the age old question "Khana Khaya Kya?"

ITC Limited “Farmland” brand campaign

For centuries, mothers have been defined by their keen interest in nurturing their children and providing the right nutrition on time. Though they may have done a commendable job otherwise, their ability to be themselves taken care of has never been a priority. With changing times and children attending schools through online classes and working from home, they have started noticing the efforts their Mother puts into them being well fed an taken care off. In fact, to ensure their parents safety, for the first time in history, children are taking their parents to hospitals for vaccinations. Farmland’s Mother’s day campaign focussed on how children today are more anxious about the well-being and safety of their parents where they are insisting them to stay home and stay safe and eat healthy nutritious food.

The successful campaign received immense appreciation on social media where Harshdeep Kaur, presented a melodious song on the occasion.

Farmland Frozen Vegetables are Pre-Cut, Pre-Cleaned and Ready to Cook so that lip smacking recipes can be made in half the time. They are 100% Natural with no added colours or preservatives.
 

About Farmland

ITC’s Farmland frozen vegetables are sourced from the choicest vegetable growing regions across India. Carefully handpicked, graded and cleaned, these vegetables are Individually Quick Frozen (IQF) to lock in freshness and offer nutrition. These vegetables are hygienically processed at state-of-the-art plants. Farmland ensure that your seasonal vegetables are available anytime, are pre-cleaned and ready-to-cook, making your cooking experience hassle-free.

Campaign Link:

www.instagram.com/p/COpgOFelhkM/?utm_source=ig_web_copy_link

www.facebook.com/watch/?v=839727900224576.