mCaffeine, TagZ Foods, Pilgrim, Slurrp Farm, Bombay Shaving Company and many more leading Indian D2C Brands are now certified Plastic Neutral. These brands have partnered with The Disposal Company, a climate-tech company that leverages technology to simplify climate action for consumers and businesses.

This bold commitment by these young D2C brands, funds efforts to expand plastic recovery as the brands pay towards recycling of the plastic that they use. More than 65% millennial consumers prefer buying products from Sustainable and environmentally conscious brands.

Brands like Tea Trunk, Ilana Skincare, Setu Nutrition,Wellbeing Nutrition and many others have joined the bandwagon of sustainable brands by enabling the removal of plastic waste that would otherwise end up in the landfills and oceans every year. These companies directly support CPCB vetted waste management projects in India to collect and recycle plastic waste from the environment.

By helping D2C brands become Plastic Neutral, The Disposal Company is helping to address a $30 billion/year funding gap that plagues recycling supply chains worldwide. Women-led startup, The Disposal Company is founded by serial entrepreneur, Bhagyashree Jain who has previously created a marketing consulting company and has also worked with the Delhi Government in the past.

“As a consumer-first brand, environmental stewardship has always been our top priority with this partnership, we are closing the loop on our plastic usage by holding ourselves accountable” said mCaffeine’s CEO & Co-founder, Tarun Sharma.

“Being Plastic Positive means to have a positive net-impact on the environment in terms of plastic footprint. With this initiative, we aim to help improve lives and uplift communities while cleaning the environment,” said Gagandeep Makker, Co-founder of Pilgrim.

"A lot of things are labelled as recyclable but what we fail to understand is that someone somewhere needs to take up that job of recycling, or more often than not it ends up in the landfill. I wanted to use a material that was not just recyclable in theory but also possible practically. With The Disposal Company, we want to make a conscious effort of recycling double the plastic that we use, along with using recycled plastic in our packaging in the first place," said Nikita Deshpande, Co-founder of Ilana Skincare.

Bhagyashree Jain, Founder - The Disposal Company

“Plastic Neutrality Certification is creating an opportunity for brands to seize the moment, convert their circularity claim into action, and answer the call of their customers and stakeholders. In fact, 88 percent of consumers want brands to make a positive impact. Brands like Blue Tokai, Vanity Wagon, Conscious Chemist, Slurrp Farm, TagZ Foods and many more  have taken the initiative and used plastic credits to amplify their existing sustainability strategies. These brands have set a precedent by becoming certified Plastic Neutral by financing the removal of as much nature-bound plastic waste as their product line creates,” said Bhagyashree Jain, Founder of The Disposal Company.

The Disposal Company, India’s first platform that offers plastic credits, funds the recovery of as much plastic as a D2C business uses across its production, packaging, distribution, and operations. The Disposal Company offers a Plastic Positive API integration for shopping cart checkouts where consumers can opt in to make their purchase plastic-neutral or/and businesses can purchase plastic credits to offset their plastic usage.

They have been a part of Rebalance Accelerator Cohort in an effort to fasttrack onboarding businesses and expand climate action offerings beyond plastic offsetting and have recently been selected for Accenture Sustainability Accelerator co-powered by CIIE.O.