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99% of Businesses in India Implement Digital Online Strategy to Recognise their Customers; Highest in APAC: Experian ReportExperian’s research shows that among businesses, customer authentication solutions including KYC is gaining more emphasis in India | ||
Mumbai, Maharashtra, India The second wave of Experian’s Global Insights Report highlights 99% of Indian businesses have implemented strategies related to recognising their customers across various platforms. According to the report, 31% businesses in India are focused on implementing new analytics methods and building new AI models to improve customer decisions. While the shift in online transactions is evident, 65% of Indian consumers have revealed concerns regarding online security, according to the report.
Experian - a leading global information services company
Experian - a leading global information services company - surveyed 3,000 consumers and 900 executives working in consumer technology, retail banks, E-commerce, and telecommunications. Respondents spanned India, Japan, Singapore, Australia, Brazil, France, Germany, Spain, the United Kingdom and the United States. The survey was conducted in September and covered consumer and business economic outlooks, financial well-being, online behaviour and more.
Since the beginning of the pandemic, governments across the region have instituted loan moratoriums for businesses and consumers, observed in several markets including India, Singapore, Malaysia, Australia, Japan and China.
Key highlights for India from the second wave of Experian’s Global Insights Report – Business Survey:
Key highlights for India from the second wave of Experian’s Global Insights Report - Consumer Survey:
To read more about the findings from the Global Insights Report - Wave 2, click here.
About Experian Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.
We have 17,800 people operating across 45 countries and every day we’re investing in new technologies, talented people and innovation to help all our clients maximise every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.
Learn more at experian.in or visit our global content hub at our global news blog for the latest news and insights from the Group. |
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