A Journey Through India’s Unexpected Culture and Heritage on Discovery Channel

Presenting a state-of-the-art production, Discovery Channel is premiering INDIA: LIVING TRADITIONS, a programme that will reveal lesser known facts of country’s vibrant cultural practices. The special will take the viewers through fascinating traditions, unique art forms and amazing natural phenomena of India which have been prevalent since a long time in the country.  

India: Living Traditions will premiere on Monday, October 20 at 9 pm only on Discovery Channel.

The programme will take viewers on explorations across India, revealing intriguing aspects of some of India's lesser known communities, customs, myths, folklore, festivals, performing arts and crafts, topography and architecture. The programme covers the intriguing and detailed aspect of Theyyam of Kerala, Patua of Bengal and the Rural Olympics of Punjab.

Commenting on the programme, Rahul Johri, Executive Vice President and General Manager – South Asia, & Head of Revenue – Southeast Asia and Pan Regional Advertising Sales, Discovery Networks Asia-Pacific, said, “Discovery Channel’s new production India: Living Traditions is an illustrious presentation of the country’s vibrant culture and mystique.  Showcasing diversity and richness of incredible India through Discovery Channel’s prism, the programme puts spotlight on some of the country’s varied traditions that are fast disappearing or transforming rapidly."

Viewers will get the firsthand experience of Theyyam,a colorful ritual dance of Kerala that attributes great importance to the worship of heroes and ancestral spirits. This sacred dance is believed to bring about well being for the society and the family. The programme will also showcase Patua Painting that is a form of Scroll Painting indigenous to West Bengal and has been a popular practice of storytelling. The Kila Raipur Rural Olympics which is a rural sports festival that's grown over six decades, to become a sports bonanza that attracts competitors from around the globe.

With this special programme, Discovery Channel is all to set to enthrall its audience with the rich and ancient  traditions of India and a definitive role it plays in the life of many of its people.

About Discovery Channel:

Discovery Channel, the flagship network of Discovery Communications, is devoted to creating the highest quality non-fiction programming in the world and remains one of the most dynamic networks on television. First launched in 1985, Discovery Channel now reaches 196 million subscribers in Asia-Pacific. Globally, Discovery Channel is one of the world’s most widely distributed television brands, reaching 441 million subscribers in more than 220 countries in 45 languages. It offers viewers an engaging line-up of high-quality non-fiction entertainment from blue-chip nature, science and technology, ancient and contemporary history, adventure, cultural and topical documentaries.

For more information, visit www.discoverychannelasia.com.

About Discovery Communications:

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media companyreaching 2.5 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network and the Hub Network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. In Asia-Pacific, eight Discovery brands reach 612 million cumulative subscribers in 37 countries with programming customised in 15 languages and dialects.