Acko and BBH Team up to Create Teaser Campaign Featuring Tanmay Bhat and Mallika Dua

Acko, an independent general insurance company, marked its debut with a campaign created by BBH featuring actors and comedians Tanmay Bhat and Mallika Dua. Aptly titled ‘Aaaaaaa ko kare stop’ the films introduce Acko as a new age insurance provider and use wit to communicate the importance of insurance in our daily lives.

‘Aaaaaaa ko kare stop’ the films introducing Acko as a new age insurance provider

Founded by Varun Dua, Acko aims to disrupt India’s insurance industry and will start with offering automobile insurance to its users on a digital platform. The users will be able to purchase insurance seamlessly and instantly on Acko.com.

‘Aaaaaaa ko kare stop’ the films introducing Acko as a new age insurance provider

In May this year, Acko raised $30 million in seed funding from Narayan Murthy’s Catamaran Ventures, Accel and SAIF Partners, Kris Gopalakrishnan, Co-founder Infosys, Hemendra Kothari of DSP Blackrock, Atul Nishar – Founder & Chairman of Hexaware Technologies, Rajeev Gupta, veteran investment banker and Founder of Arpwood Capital, Venk Krishnan and Subba Rao of NuVentures, Swiss Re & Transamerica Ventures.

The campaign created and executed by BBH is a pre-launch initiative aimed to create intrigue & buzz around the brand.

The films can be watched here -

Film 1: acko.in/tanmayb

Film 2: acko.in/mallikad

Varun Dua, Founder & CEO, Acko General Insurance said, “We are all set now and will be starting with automobile insurance. With BBH’s help, we have tried to strongly differentiate & introduce Acko as a young and contemporary insurance player.”

Vaibhav Manchanda, Head of Brand Strategy & Communication, Acko added, “When we say new age insurance, we mean it. We want to be relevant for today's consumer & make them look at insurance in a new light. Ours is a company that is dynamic, inventive & approachable and that is what you will see in our brand communication as well.”

Russell Barrett, Chief Creative Officer& Managing Partner, BBH said, “Acko promises to be a genuinely disruptive player in a rather staid and boring category. We love that. We needed to make a couple of videos that created some “noise” for the brand. If nothing else, these films do that. But I believe they also signal the intent of this hugely exciting brand; to be a young, modern, creative influence in the world of insurance."

Arvind Krishnan, Managing Director, BBH added, “It's great when you have clients who believe in the power of difference. That’s our strength, and we're very happy to create a brand that exemplifies this power at every touchpoint.”

About Acko

Acko is an independent general insurance company with its entire operations offered through the digital platform. It will provide personalized products after measuring customer behavior using data analytics. Set-up by Varun Dua, previously founder of Coverfox, Acko has raised $30mn, which in effect makes it one of the largest seed rounds for a start-up in India. The company is backed by Narayan Murthy’s Catamaran Ventures, Accel and SAIF Partners, Kris Gopalakrishnan, Co-founder Infosys, Hemendra Kothari of DSP Blackrock, Atul Nishar – Founder & Chairman of Hexaware Technologies, Rajeev Gupta, veteran investment banker and Founder of Arpwood Capital, Venk Krishnan and Subba Rao of NuVentures, Swiss Re & Transamerica Ventures.

About BBH

For 34 years, BBH has used the power of difference to create world-class ideas that make a difference to our clients' businesses.

Born of the same principle, BBH India was founded in 2009 and since then has grown very rapidly to a staff strength of 72 people. Young, nimble and black sheep to the core, the team is adept at providing effective business and marketing solutions. The agency works with a diverse & impressive portfolio of brands like Johnnie Walker, Axe, Vaseline, Marico, CRY, Coverfox, Makaan and BookMyShow among many others. BBH is part of Publicis Groupe. www.bartleboglehegarty.com

Film Credits

Client: Acko General Insurance Limited

Chief Executive Officer – Varun Dua

Head - Brand Strategy & Communication – Vaibhav Manchanda

Agency: BBH India
Chief Creative Officer & Managing Partner – Russell Barrett 
Managing Director –  Arvind Krishnan
Creative Directors – Sapna Ahluwalia, Yohan Daver
Head of Production – Khvafar Vakharia

Principal Consultant: Content and Entertainment – Pranay Anthwal

Business Head – Monideepa Nandi

Sr. Business Partner – Aditya Kaushik

Business Partner – Aishwarya Sundaram

Head of Strategy – Sanjay Sharma
Strategy Director – Soumitra Patnekar
Strategist – Nidhi Sinha

Production House – Gobsmack Entertainment
Executive Producers – Shyam Madiraju, Mohit Rastogi
Director – Shivaji Sen
DOP – Lawrence D Cunha
Producer – Mukesh Pathak
Line Production – Deepak Mishra
Post Producer – Saurabh Khurana
Assistant Director – Hamil Wassan

Cast

Tanmay Bhat

Mallika Dua