Aircel Becomes the Principal Sponsor of Kolkata Team of Indian Super League - Atletico De Kolkata (ATK)

Aircel, one of the leading mobile service providers in India, today announced its association with one of the biggest team of Indian Super League (ISL) - Atlético De Kolkata – as its Principal Sponsor. The Aircel logo will be used on the front of team jersey and training kits under the current sponsorship arrangements.

Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Aircel is a new age brand focusing on youth. We drive business and build brand affinity by engaging with the youth in innovative ways be it offering variety of products & services or associating with sports like Cricket, Tennis or Football. Football is clearly kicking up a lot of buzz among young people. Passion, agility, energy and youthfulness are the attributes which define this sport, which are also a part of Aircel’s DNA – being one of the young fastest growing telecom players in India. We are pleased to associate ourselves with Atlético De Kolkata which is the biggest team of ISL with a large dedicated region spanning entire Eastern & Central India and Bangladesh. With Players, Coach, Technical & Brand Integration with La Liga Champions, Atlético De Madrid, we hope ATK will be the frontrunner to win the first edition of ISL.”

Aircel always believes in nurturing sporting talent in the country and has been associated with various sports, such as Cricket, Football, Tennis, Hockey and Golf. Through this partnership, Aircel aims to encourage the current crop of young talent and shape them into future football stars of the country and also build a stronger connect with the youth.

“We are delighted to have Aircel as the Principal Sponsor for Atlético de Kolkata and welcome them on-board. We look forward to working with them. The decision was made easy as there are definite synergies in our vision for Atlético de Kolkata. This association symbolises a shared dream of creating a successful brand and a world–class franchise” said Mr. Sanjiv Goenka, Chairman, RP Sanjiv Goenka Group and Co-owner Atlético de Kolkata.

On the partnership, Sourav Ganguly, Legendary Cricketer, said, “It is great to see corporate like Aircel come forward and are so passionate and committed about promoting sports in the country. We are very happy that they are with us now as Principal Sponsors and I am sure it is just the start of a lasting and rewarding relationship.”

About Aircel Limited:

Aircel is one of India’s leading innovative mobile service providers. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. The company has been the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013. For more information, please log onto our website www.aircel.com

For further information, please contact:

Govind Mahadevan

DigitasLBi

+91-8447027399

Astha Ghai

DigiatsLBi

+91-987178750