Aircel Launches Yet Another Industry First Proposition

In a step that will revolutionize the voice market in the country, Aircel, one of India’s leading innovative mobile services providers, launched an industry first rate cutter that offers Aircel to Aircel Local & STD calls at 10p/min. Customers will be able to make all Aircel calls at just 10p/min not only in home network but also while roaming on Aircel network.

Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Aircel has successfully cemented its place as an innovative brand that always offers extra value to its customers. Carrying this legacy forward, we are delighted to launch yet another industry first product; Local & STD On-net calls 10p/min at home or while in roaming which will enable our customers to be seamlessly connected with their families and friends during this festive season. Customers get to avail this benefit through a simple & conveniently priced rate cutter which works consistently in home as well as on roaming. There is significant surge in roaming during festivals, thus this unique product will not only provide best value for money for the customers but also shall help them stay connected 24X7.”

This special plan will be available in Delhi for Rs. 43 and with a validity of 28 days.

Product details:

Aircel has always led from the front in bringing unique and exciting offers for its customers. From the revolutionary ‘Pocket Internet’ to the first of its kind ‘One Nation One Rate’ wherein customers could enjoy free incoming calls while roaming; Aircel has always focused on offering the customer with a smart, relevant and innovative products and services.

About Aircel Limited:

Aircel is one of India’s leading innovative mobile service providers. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013. For more information, please log onto our website www.aircel.com.

For more information, please contact:

Govind Mahadevan

08447027399

Govind.mahadevan@digitaslbi.com

Astha Ghai

09871708750

astha.ghai@digitaslbi.com