|
||
Airtel Boosts its Digital Content Portfolio - Launches ‘Airtel Books’ to Bring an Exciting Reading Experience to Smartphone UsersAvailable as an OTT app, Airtel Books currently offers 70,000 plus e-books from top Indian and International authors | ||
New Delhi, Delhi, India
Bharti Airtel (“Airtel”), India’s leading telecommunications services provider, today launched a new app – Airtel Books to bring an exciting collection of e-books to smartphone users. With this, Airtel has further diversified its fast growing digital content portfolio to add to its popular offerings like Wynk Music and Airtel TV.
Airtel Books
All Airtel Books users will get a complimentary 30 day trial to experience the app and can access ‘Free’ titles from the Readers Club. Airtel smartphone customers will also enjoy a one-time special benefit of being able to access any five ‘Paid’ titles from the Readers Club, which has a collection of over 5000 e-books.
Sameer Batra, CEO – Content & Apps, Bharti Airtel said: “Airtel Books is another major milestone in our journey towards building a world-class digital content portfolio. E-books is a fast growing segment along with music and video, thanks to large screen smartphones becoming the cornerstone of digital lifestyle. We are delighted to roll out this initiative and take it to the smartphone users across India through our deep distribution reach. As we have demonstrated with Wynk Music and Airtel TV, our aim is to use deep customer science to curate great reading content for our users and add to their smartphone experience on our best-in-class network.”
Alongside these names, Airtel Books also offers a large catalogue of stories from as short as five pages across a range of genres - crime, love, sex and romance, business, history and politics, fitness, diet, spirituality and classics. |
||
|
||||||||||||||||
| ||||||||||||||||