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Airtel puts India on the Digital SuperhighwayHigh speed Airtel 4G services go LIVE in 296 towns across the country; Will contribute to the Government of India’s Digital India Vision | ||
Mumbai, Maharashtra, India
Bharti Airtel Limited (“Airtel”), the third largest mobile services provider globally with operations in 20 countries across Asia and Africa, today announced the commercial launch of its high speed 4G services (also called LTE) in 296 towns across India. This follows the successful trial of services in select cities and the feedback received from customers.
Airtel has led the 4G story in India, having launched India’s first 4G network in Kolkata in April 2012. Now, customers across the country will be able to experience high speed wireless broadband on Airtel 4G and get on to the digital superhighway to enjoy uninterrupted HD video streaming, superfast uploading and downloading of movies, music and images. Airtel 4G is available to customers across a range of smart devices including mobile phones, dongles, 4G hotspots and Wi-Fi dongles.
Announcing the launch, Gopal Vittal, MD & CEO, Bharti Airtel (India & South Asia) said, “At Airtel, the customer is at the heart of everything we do and therefore we first opened our 4G network to some of them for their valuable feedback. With the help of the feedback received from the beta launches, we have now built India’s first commercial 4G network that will make high speed mobile broadband a reality. The national roll-out today is another small step in our journey to be the most innovative and customer focused brand.”
“We also believe that an open platform is critical to developing an ecosystem that nurtures innovation and enabling our consumers to access a myriad set of possibilities on their mobile phones. Our 4G network is therefore built on an open partner ecosystem model that brings together the best in the industry and introduces the market to these never before experiences. Together with our network and device partners, we have enabled a deeper proliferation of 4G in the country and I take this opportunity to thank them for working with us to introduce India to the amazing 4G experience”, Gopal added.
Airtel also announced the launch of a new carrier agnostic mobile app – ‘Wynk Movies’ – a first of its kind movie mall that will offer a specially curated library of thousands of movies and other popular videos. This follows the successful launch of Wynk Music and establishes Airtel as the only mobile operator in India to offer OTT (Over-the-Top) mobile applications that work across carriers.
Airtel also announced a range of strategic initiatives as part of its 4G rollout.
Unmatched value
Seamless customer experience
Innovative alliances and faster customer acquisition
Mega Airtel 4G brand campaign
To get started on Airtel 4G, customers can walk into their nearest Airtel Store and switch to a 4G SIM. For more information, visit www.airtel.in/4g.
About Bharti Airtel Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G and 4G wireless services and mobile commerce. Bharti Airtel had over 331 million customers across its operations at the end of June 2015. To know more please visit, www.airtel.com |
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