Airtel Reboots ‘My Airtel’ Mobile Application to Deliver Enhanced Digital Experience for its Customers

• Launches a refreshed intuitive design interface that simplifies customer journeys

• Excites customers by offering ‘Airtel Surprises’ coupons on all recharges. On all first recharges, customers get coupons for the value of their recharge and more

• Adds PCI-DSS certification for Airtel’s online payment stack

• Rolls out several smart features like zero data charges on app usage, management of various customer accounts, quick replication of frequent tasks, faster payment checkout through stored cards and ability to recharge any number

Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, today announced as all new avatar of its ‘My Airtel’ mobile application. The application has been redesigned on Android to follow an intuitive and easy to use interface which allows customers to conveniently discover, access and self-manage Airtel services across mobile, fixed line and DTH platforms¹. The new version of the ‘My Airtel’ application also comes loaded with a wide range of fresh features and capabilities, and fits within the company’s wider agenda of driving an enhanced digital experience for customers. The new ‘My Airtel’ application is now available for select users, and will be rolled out for all customers over the next few days.

“With design simplicity, intuitive commerce flows and high performance as our priorities, we at Airtel have been working towards re-energizing the experience our customers enjoy while interacting with us through our online properties. A first step in this very direction – the all new ‘My Airtel’ app has a contemporary design interface that will simplify our customer journeys and allow them to do much more – efficiently and effectively. I would like to encourage all our customers to experience the bigger and better version of ‘My Airtel’ and enjoy the ‘Airtel Surprises’ that come along with recharges”, said Srini Gopalan, Director – Consumer Business, Bharti Airtel (India).

Customers can now use ‘My Airtel’ app to recharge any mobile number, and receive ‘Airtel Surprises’ coupons with exciting offers like coupons worth value of first, birthday week and many more in weeks to come.

In partnership with mydala, India’s largest coupon and discount marketing platform, present in 200 cities in India, ‘Airtel Surprises’ will leverage a series of exclusive tie-ups with merchants across categories like shopping, food, wellness, entertainment – and offer coupons for popular brands like PVR Cinemas, Café Coffee Day, Flipkart.com. amazon.in, Ebay.in, Myntra.com, Archies, VLCC, among others.

The newly added ‘I Want To’ feature will allow customers to make their frequent tasks (e.g. recharge of a specific prepaid mobile number) a quick action on their application’s home screen – thus helping them replicate the action in no time.

The in-application payment experience and card store feature have now been upgraded and Airtel’s payment stack is now PCI-DSS certified to ensure a safe, secure and faster check out experience for customers across My Airtel and also the PC and Mobile web experiences. Push notifications with alerts such as low balance, pack expiry and payment due date will also be available on the app. Additionally, customers on ‘My Airtel’ will not incur any data charges for using the application.

Betting big on delivering an improved online experience for its customers - the company has already launched a new fast-loading homepage for its website www.airtel.in, a brand new 4G experience at www.airtel.in/4G and an omni-channel experience to order a brand new Xiaomi RedMi 4G at www.airtel.in/mi. Airtel is currently focused at re-engineering its online experience to ensure improved interfaces, reduced load time, payment failures etc.

About Bharti Airtel:

Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 312 million customers across its operations at the end of December 2014. To know more please visit, www.airtel.com