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Animal Planet Sharpens Focus on Conservation with a Brand-new Philosophy ‘Humans Like Us’c | ||
Mumbai, Maharashtra, India Animal Planet, India’s number 1 wildlife channel that immerses viewers in entire spectrum of life in the animal kingdom with high quality content, has adopted a new brand philosophy ‘Humans Like Us’. For more than 20 years in India, Animal Planet has carried programming from every corner of the world capturing the beauty and splendor of the animal kingdom. As a part of the new brand purpose, Animal Planet will sharpen focus on stories linked to animal conservation as it aims to awaken viewers to the need for animal welfare and conservation. The channel will dial-up the ‘Human Connect’ further with thought-provoking and entertaining storytelling that emerges from the fascinating intersection of the animal, human and natural worlds.
The Animal Planet’s refresh campaign comes on the heels of weeks of domination in the infotainment genre in India. Animal Planet has clearly established itself as India’s no 1 wildlife brand with 15% share, second only to Discovery channel’s 23% share*. Animal Planet’s endearing campaign will go-air starting August 15, 2018.
Watch the promo here https://discovery.box.com/s/uij3arw8489hf4hv5th740y62r10natd.
Animal Planet has in the past brought to the fore fragile state of animals with initiatives such as Mission Big Cats which aimed at sensitizing people about the need for tiger conservation. The channel documented the undeniable bonds that is forged between the animals and the courageous men and women who protect and save them with the recent premiere of Dodo Heroes. This series featured inspiring stories of animals from around the world in dire need, and those who go to unimaginable lengths to help them.
“Animal Planet’s mission is to celebrate & explore our vital, enriching and ultimately humanizing connection with the animal world. We are part of the animal kingdom and share behavioral traits with animals in the same way they share behavioral traits with us,” said, Zulfia Waris, Vice President, Premium & Digital networks, Discovery Communications India. “The creative strategy behind the bold new identity is to bring the human like us brand promise to life, observing how animal behavior often reflects human behavior, providing an entertaining insight into the nature of our programmes, which are about people as much as animals.”
The channel drives the brand proposition forward with its inspiring line-up of programming starting with a new anthology of shows ‘The Red List: Save the Wild’ which premiers on August 15, 2018. The new anthology will focus on the trials and tribulations of endangered species across the world as they are confronted with myriad threats to their survival – from habitat degradation to climate change. The anthology will include shows like:
*Source BARC, TG: India (Urban) 2+, Wk 1-29'18 Average
About Animal Planet Animal Planet is the world’s only brand that immerses viewers in emotional, engaging and passionate content devoted to animals – from wildlife to pets. India’s no 1 wildlife channel, Animal Planet connects humans and animals with rich, deep content and offers animal lovers access to entertainment, information and enrichment. Animal Planet launched in Asia Pacific in 1998.
Discovery Communications India Discovery Communications India, the country’s leading infotainment player, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its portfolio of 12 channels including Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Discovery JEET, Animal Planet HD World, TLC HD World, Discovery Tamil and a premium sports channel DSPORT. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to original content productions to live sporting events, each channel offers distinct must-watch programming to engage viewers across the country. Discovery Communications India is a division of Discovery Networks Asia Pacific (DNAP).
For more information, please visit corporate.discovery.com. |
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