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Blue Dart Announces Rebranding of its Dart Plus Service to Bharat Dart | ||
Mumbai, Maharashtra, India Blue Dart Express Limited, South Asia's premier express air and integrated transportation & distribution logistics company, unveiled its newly revamped service, formerly known as Dart Plus, as Bharat Dart. This strategic transformation marks a momentous milestone in Blue Dart's ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat.
Balfour Manuel Managing Director Blue Dart
Bharat Dart is a time-sensitive delivery service backed by speed, security, and handling with value-added features and benefits like complete visibility on the last mile through a robust system and easy payment options. Blue Dart's decision to rebrand this service stems from an extensive discovery and research process aimed at aligning itself to the evolving needs of its customers. The company’s unwavering dedication to delivering customer delight has led to a streamlined and reimagined service that promises to provide exceptional value to its customers.
Pablo Ciano, CEO - DHL E-commerce
One of the Blue Dart’s key USPs is its unparalleled reach, boasting access to over 55,000+ locations across the nation and spanning 220 countries and territories worldwide. Through initiatives like DAWN (Delivery Anywhere Now) and RISE (Revenue Increase from SMEs and Emerging Markets), Blue Dart has significantly expanded its serviceable locations, with a special focus on tier II and tier III cities in India. The growth in these cities is closely related to the rise of a new middle class and the culture of consumption. In FY-23, share of tier II and tier III cities as a percentage of the overall e-commerce market stood at 18.6% and 37.1% respectively, with a forecast to make further inroads in the sector.
About Blue Dart Express Ltd
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