Canon Launches New Promotional Campaign for EOS 700D

Canon has kicked off the brand new ‘Two Good Together’ campaign for its popular entry-level DSLR camera, the EOS 700D. The campaign is all set to capture the hearts of photography enthusiasts as it brings to life the simple joys of clicking and savoring those special moments.

The campaign highlights the two top features of the EOS 700D, an effortless touch screen experience and the Hybrid CMOS AF that paves the way for smooth focusing and tracking in both photo and video modes. Also, it’s simply too good an offer, as the Canon EOS 700D is now available with a double zoom kit lens (EF-S 18-55mm IS II+ EF-S55-250mm IS II) at a saving of Rs. 24,995/- per unit.

The campaign takes Canon’s commitment to promoting the culture of photography in India to the next level and aims to widen the base for entry level DSLRs in the market. The sturdy EOS 700D with high image quality, capacitive touch screen and creative filters is the go-to camera for those looking for creative inspiration. The campaign will reach out to first timers, who are willing to experiment with a new camera as well as amateurs who want to upgrade to a DLSR camera for improved image quality. The promotion will focus on trendy youngsters who travel often, dine out and have a unique perspective on life that they are eager to capture through photography.

Sharing his thoughts on the new campaign, Andrew Koh, Senior Director, Image Communication Products Division said, “With this new campaign, we aim to indulge our loyal customer base as well as reach out to a new demographic. Excellent products marketed through strategized channels have helped us achieve our targets so far and we are hopeful that this campaign will help us build a closer relationship with our target audience. This will also enhance our brand positioning and sales while winning customers’ trust at the same time.”

This print campaign will cover metros and other major cities in India apart from the digital and social media activation.

Visit the nearest Canon Image Square stores or dealer outlets to purchase the EOS 700D with double zoom kit lens at INR 44, 995/-

To know more about the EOS 700D Double Zoom Offer and its exciting features, visit www.canon.co.in/eos700d

About Canon India:

Canon India Pvt. Ltd. has achieved revenue of Rs. 2026 crore in 2014 which is a 6% growth over the previous year. Canon focuses on multiple market segments of consumer, SME, B2B, Government & Commercial. Canon’s product portfolio extends over a vast variety such as copier MFDs, fax-machines, printers, scanners, All-in-ones, digital cameras, DSLR, Cinematic imaging products,  camcorders, cable ID printers and card printers.

Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pvt. Ltd., a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 14 cities, warehouses in 14 cities across India and employs over 1000 people. Canon has 550 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon has 136 own retail stores called the Canon Image Square across 65 cities in the country. Canon’s service reach extends to over 4000 towns with 19 Canon camera service centres and 41 printer Canon Care Centers. Canon India also has 146 authorized service centres for printers and 180 camera collection points.

About Canon Inc.

Canon Inc. (NYSE: CAJ), headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment and information systems. Canon’s extensive range of products includes production printers, multifunction office systems, inkjet and laser printers, cameras, video equipment, medical equipment and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With approximately 192,000 employees worldwide, the Canon Group includes manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon’s consolidated net sales for fiscal 2014 (ended December 31, 2014) totalled $30.8 billion (at an exchange rate of 121=US$1). Visit the Canon Inc. website at: www.canon.com