Discovery Kids’ Biggest Launch of the Year, KISNA, is a Runway Hit

Discovery Kids’ biggest launch of the year KISNA is a runway hit amongst Indian kids increasing the channel’s viewership by 66%. Produced by internationally acclaimed Filmmaker Ketan Mehta, KISNA’s wit and valour has captured the imagination of kids from across India including UP, Delhi and Bangalore. (Source: TAM, CS-4-14, All India, Week 39-42 2014, 1400- 1600 Hrs).

Rahul Johri, Executive Vice President and General Manager– South Asia & South East Asia, Discovery Networks Asia-Pacific, said, “We are delighted with the response of Discovery Kids biggest series of 2014 - KISNA. The successful premiere demonstrates the distinct appeal of Discovery Kids and its new franchise – KISNA.”

KISNA is the story of an adventurous and amusing young boy from Anandnagri and his adversary the wicked Raja Durjan of Andhernagri. During the series, KISNA clashes with Raja Durjan and each time squashes his evil plans of spreading fear in KISNA’S hometown. The strongest fail to match KISNA’S superpowers and his group of friends as they resolve every problem with courage and ingenuity.

Watch KISNA as he battles all the evil with his humour and bravery and stands between the wicked forces of Trikaal and Raja Durjan and his beloved city every afternoon at 2 PM on Discovery Kids.

Discovery Kids is available in Hindi, English and Tamil languages across India on both analogue and digital platforms including Tata Sky, Dish TV, Reliance DTH, Airtel Digital and Videocon D2H.

KISNA is a Cosmos Entertainment PTE Ltd and Maya Digital Studios Pvt. Ltd production.

About Discovery Networks Asia-Pacific:

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching 2.5 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on more than 200 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture networks OWN: Oprah Winfrey Network and the Hub Network. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. In Asia-Pacific, Discovery brands reach 624 million cumulative subscribers in 37 countries and territories with programming customized in 15 languages and dialects.

About Discovery Kids:

Discovery Kids lets children explore their awesome world and ignite their natural curiosity by providing content that is fun and enriching for growing children. The channel stimulates learning and imagination, and provides a safe environment that parents can trust. Discovery Kids offers its viewers a world of endless possibilities through informative and entertaining programming that explores adventure, nature, science, wildlife, history and technology. Launched in Asia-Pacific on April 2, 2012, Discovery Kids is currently distributed to 28 million subscribers in the region. For more information, visit Discovery Kids at www.dkids.asia.

For further information, please contact:  

Karuna Gulyani

Discovery Networks Asia Pacific

Ph: +91 124-4349100; +91 98107 01206

Email: karuna_gulyani@discovery.com

Shivani Sharma

LinOpinion – Golin Harris

Ph: +91 96543 70549

Email: Shivani.sharma@linopiniongh.com